Adventures In Marketing: Outrun Satan's Temptations In a Renault Clio
Published: May 17th, 2012
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In 1999, you could still buy a brand-new Peugeot 504 in Argentina. With such a classic French automobile available, Renault’s marketers had to come up with an extra-special advertising gimmick to move those Clios off the lot. How about El Diablo?
Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.
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So sad car ads here in Argentina aren't as good as they used to be. They're still much better than in other countries, but they're not as memorable. The quality of the cars also got significantly worse. In 1999 the Clio was almost the same one sold in Europe. Now the Clio they sell over here is an outdated 2001 model with heavy decontenting and they're going to replace it with a "new" model... which is actually a facelift of the same Clio with a different name and even more decontenting.
Up until 2005 you could buy a 504 in Nigeria.
What the hell did I just watch exactly?
That deserves a...Clio.