The East Is Red

by Bertel Schmitt

Published: April 15th, 2012

JAC is the Chinese company that caused worldwide, well, at least American indignation with a fake F 150. JAC will premiere something at the Beijing Auto Show that is not prima facie fake: A sports car. According to Carnewschina, JAC will show the JAC Heyue SC coupe, or what Carnewschina calls “the biggest surprise for the Beijing Auto Show.”

The car should be available this year from 200.000 yuan ($31,700). The 2.4 liter engine with 121kw (161 hp) sounds a little anemic. As for the branding – over to you, Carnewschina:

‘Heyue’ is best translated as ‘Harmony & Happiness’ and that indeed is a very interesting name for a sports car. The Heyue’s design is still sharp after three years, it seems JAC didn’t change much at all. The Heyue SC will compete only with the Brilliance BS6 Coupe and the BYD S8, but it is a much wilder looking thing than those two combined.”

I will be at the Beijing Auto Show and will bring you firsthand pictures. Maybe even of the fake F150, if it’s there.

#BertelSchmitt #China #JAC

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments

Join the conversation

2 of 11 comments

Oren Weizman on Apr 15, 2012

It looks like the face i make right before throwing up

Like Reply
Rwb on Apr 16, 2012

Is this my $14k reverse-engineered BRZ? No? Guess I'll keep waiting.

Like Reply

Recent Comments

MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.