January Sales Up 11 Percent

Bertel Schmitt
by Bertel Schmitt

Kelley Blue Book was right when, a week ago, it predicted that 900,000 cars would be sold in January. It was 913,284, up 11 percent over January 2011. The SAAR, or seasonally adjusted average rate (= if the rest of the year would be as good as January, how much for the year?) climbed to 14.2 million. That blew all estimates and will become interesting when we analyze the analysts tomorrow.

GM saw its first minus since May last year. They said it’s because of a strong January 2011. Automotive News [sub] says that “a year ago, GM’s sales were aided by generous discounts.”

Chrysler (+44 percent), Mazda (+68%) and Volkswagen (+40 percent) surprised. BMW (+ 6 percent) and Mercedes (+ 23 percent) handed in their homework on time.

AutomakerJan. 2012Jan. 2011Pct. chng.1 month


20121 month


2011Pct. chng.BMW Group19,76918,6846%19,76918,6846% BMW division16,40515,9053%16,40515,9053% Mini3,3342,75121%3,3342,75121% Rolls-Royce30287%30287%BMW Group19,76918,6846%19,76918,6846%Chrysler Group101,14970,11844%101,14970,11844% Chrysler Division17,6049,70581%17,6049,70581% Dodge31,45424,31429%31,45424,31429% Dodge/Ram49,92437,33434%49,92437,33434% Fiat1,911––%1,911––% Jeep31,71023,07937%31,71023,07937% Ram18,47013,02042%18,47013,02042%Chrysler Group101,14970,11844%101,14970,11844%Daimler AG21,73017,63623%21,73017,63623% Maybach45–20%45–20% Mercedes-Benz21,23017,27323%21,23017,27323% Smart USA49635839%49635839%Daimler AG21,73017,63623%21,73017,63623% Ford Motor Co. 136,294126,9817%136,294126,9817% Ford division131,173121,1758%131,173121,1758% Lincoln5,1215,558–8%5,1215,558–8% Mercury–248–100%–248–100%Ford Motor Co .136,294126,9817%136,294126,9817%General Motors167,962178,897–6%167,962178,897–6% Buick10,20813,269–23%10,20813,269–23% Cadillac8,92412,581–29%8,92412,581–29% Chevrolet123,864125,389–1%123,864125,389–1% GMC24,96627,658–10%24,96627,658–10%General Motors167,962178,897–6%167,962178,897–6%Honda (American)83,00976,2699%83,00976,2699% Acura8,3817,9615%8,3817,9615% Honda Division74,62868,3089%74,62868,3089%Honda (American)83,00976,2699%83,00976,2699%Hyundai Group78,21165,00320%78,21165,00320% Hyundai division42,69437,21415%42,69437,21415% Kia35,51727,78928%35,51727,78928%Hyundai Group78,21165,00320%78,21165,00320%Jaguar Land Rover4,1903,20631%4,1903,20631% Jaguar9859355%9859355% Land Rover3,2052,27141%3,2052,27141%Jaguar Land Rover4,1903,20631%4,1903,20631%Maserati15411435%15411435%Maserati15411435%15411435%Mazda23,99614,26768%23,99614,26768%Mazda23,99614,26768%23,99614,26768%Mitsubishi4,7115,714–18%4,7115,714–18%Mitsubishi4,7115,714–18%4,7115,714–18%Nissan79,31371,84710%79,31371,84710% Infiniti6,7967,405–8%6,7967,405–8% Nissan Division72,51764,44213%72,51764,44213%Nissan79,31371,84710%79,31371,84710%Porsche2,5502,4006%2,5502,4006%Porsche2,5502,4006%2,5502,4006%Saab Cars North America–658–100%–658–100%Saab Cars North America–658–100%–658–100%Subaru22,80718,85821%22,80718,85821%Subaru22,80718,85821%22,80718,85821%Suzuki1,5052,562–41%1,5052,562–41%Suzuki1,5052,562–41%1,5052,562–41%Toyota124,540115,8568%124,540115,8568% Lexus12,27412,860–5%12,27412,860–5% Scion3,5353,2758%3,5353,2758% Toyota division108,73199,7219%108,73199,7219% Toyota/Scion112,266102,9969%112,266102,9969%Toyota124,540115,8568%124,540115,8568%Volkswagen36,68126,29540%36,68126,29540% Audi9,3547,81220%9,3547,81220% Bentley1188244%1188244% VW division27,20918,40148%27,20918,40148%Volkswagen36,68126,29540%36,68126,29540%Volvo Cars NA4,4614,2764%4,4614,2764%Volvo Cars NA4,4614,2764%4,4614,2764%Other (estimate)**2522453%2522453%TOTAL913,284819,88611%913,284819,88611%

Data courtesy Automotive News [sub]

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Tstag Tstag on Feb 02, 2012

    Land Rover up a whopping 41 %. Tut tut Ford for selling JLR is growing faster than BMW now in the most profitable sector of the Market!

  • Mike Kelley Mike Kelley on Feb 03, 2012

    I have been perusing small car ratings at Consumer Reports Online. Two models of the Chevy Cruze and two versions of the Chevy Aveo have the lowest reliability ratings in their categories. As usual, the Jap cars did much better, as did Hyundais. The Volkswagen Golf TDI did surprising well, though, with pretty good reliability and great mileage.

  • Rrp138519787 If Jeep wanted to re-introduce the Wagoneer name, they just should have named the Grand Cherokee L the Wagoneer instead, and done a little bit more styling differentiation. They could have done a super deluxe version as the Grand Wagoneer. But all Wagoneers would have been the three row version as the primary product differentiation. And would cause less confusion for consumers overall.
  • D The only people who have TDS, which I assume is Trump Derangement Syndrome, are the MAGOTS who have been brainwashed to love him. They Know Not What They Do.
  • The Oracle The updated Model Y beat this copy to market.
  • ToolGuy™ I respect what the seller is doing, but this vehicle is not for me. (Seller doesn't care, has two people lined up already.)
  • SCE to AUX How well does the rear camera work in the rain and snow?
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