Ford's Own Offensive Pickup Truck Ad Is A Retrograde Reply To Chevy Superbowl Spot

Derek Kreindler
by Derek Kreindler

Apparently, some communists freedom haters blue-state-residents people partial to Ford trucks are pissing and moaning over a pretty tame Chevrolet Truck spot that aired during the Super Bowl. I thought it was a dumb ad by GM, both in terms of content and because nothing can ever top the “Like A Rock” ads that aired during TNN’s Saturday Morning Powerblock Television lineup of Car and Driver TV and the other shows about decimating wild turkeys with shotguns.

Turns out Ford made an ad back in the 1980’s that’s pretty vulgar and offensive to Chevrolet trucks. The ad was dug up by our own resident Panther-lover, Sajeev Mehta. You can check it out below – it’s pretty funny, but still lacks the rah-rah post-Reagan jingoism of the 1990s “Like A Rock” campaign. And just to pre-empt any pinko Canuck remarks in the comments, the F-Series is the best selling vehicle up here too, even with higher gas prices.

Derek Kreindler
Derek Kreindler

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  • Scottcom36 Scottcom36 on Feb 07, 2012

    Perhaps Chevy is still sore about a Ford ad I remember seeing in the 90's: A Chevy tries and fails to pull a boat up a ramp before rolling back into the drink. Two observers comment "I can't believe how fast it sank!" "Like a rock!" I'd love to see that one again.

  • John Horner John Horner on Feb 07, 2012

    Lighten up Ford Fans. I thought that Chevy ad was an over the top riot. I doubt anyone is going to actually buy a Chevy instead of a Ford so that they have a better chance of surviving an alien invasion apocalypse (complete with a crashed Star Trek Enterprise!) It was creative, fun and attention getting without once suggesting anyone was going to have more, better or different sex thanks to their choice of truck! I'm sure Chevy isn't going to build an ad campaign out of this piece. I think it was just a fun one time tweak of Ford's nose. If Ford Fans are angry about it, then it worked!

  • Obbop Obbop on Feb 08, 2012

    Twinkies for the win!!!

  • Junebug Junebug on Feb 08, 2012

    What about the Sheriff from the Dodge commercials back in the 60's-70's, he was in 2 James Bond films - Live and Let Die and The Man With The Golden Gun. Cool guy!

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