World Economic Forum: In Davos, Women Sell Leafs While Others Go Naked
Patrolling the interwebs for TTAC-worthy content, we find a woman selling Nissan Leafs on the streets of Davos. Rachel Konrad, formerly spokesperson of Tesla, is now the Communications Director of the Renault-Nissan Alliance. Her boss Carlos Ghosn is a fixture at the World Economic Forum, which ends today in Davos. Rachel is using the fact that Davos has received more snow than in the 42 years before to praise the virtues of the Leaf in winter weather. At the same time, three topless women steal her thunder and get arrested.
Ms. Konrad says that the Leaf is perfect on slippery roads, because there is no lag between touching the accelerator and the car getting torque. Also, an electric motor is impervious to the altitude sickness that besets the ICE. Ms. Konrad forgets that people think something else when they see snow and an EV: Won’t running on battery be just awful when it’s cold?
Thankfully, her Japanese colleagues at Nissan just came back from Hokkaido, which is a stone-throw from Siberia. There, they covered that topic. Here is the video.
Back to women of Davos. Three women from the Ukraine demonstrated how easy it is to get attention: They took their tops off. Works all the time. After they climbed a fence and attacked a female police officer, they were arrested. A massive media contingent then set out to pixelate video and to close-crop photographs. Jobs creation in action!
Nevertheless, in a prude company (or in prude company), watching the following report from snowy Davos may get you in hot water.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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What happens to a Leaflet in the snow with its high beams on? Does its battery become 'poor because of you'?