In 2010, plans of a (by Porsche standards) low-priced cheap Porsche, a mid-engined, entry-level roadster based on the underpinnings of the Volkswagen BlueSport Concept were floated. The car was called a “modern-day 356 Speedster” by some.
On these pages, it was promptly called “a modern-day version of another Porsche Deadly Sin, the 914.”
Porsche decided to sin no more and ditched the roofless cheapo.
Last year, Porsche chief Matthias Müller continued to sing the praises of
“a legitimate successor to the Porsche 550 – namely a small mid-engine sports car. Actually I couldn’t imagine a better name for a small roadster like that than the 550.“
Now, the car is dead. At least for the foreseeable future. In an interview with Germany’s Wirstschaftswoche, Müller didn’t say that the car is dead, but as good as dead, quite dead, actually:
„Possibly it will take until a future generation of customers until a small roadster is a good fit with Porsche. “
Phew. That epiphany took a while. Porschephiles already had feared an across-the-board loss of Ueberholprestige, resale-value and babe-magnetism, inflicted by the puerile Porsche on the hallowed brand.
Müller is now thinking in the other direction: Bigger, faster, pricier. Mumbled Müller:
„Between a 911 GT2 for €250.000 and a €750.000 918 Spyder is a gap of half a million euro. Why shouldn’t we come up with a car for €300.000 to €400.000? That would be immediately accepted as a Porsche.”
Nods all around in the Porsche paddock, while wannabe Porsche owners pull out Miata catalogs.