Now It Is TTAC's Turn To Recommend An Auction…

Jack Baruth
by Jack Baruth

It’s the height of hypocrisy: calling Autoblog out for a questionable piece of auction-related salesmanship and then recommending, no, BEGGING that you check out an auction in this article. Don’t worry: like all hypocrites, we have our excuses lined up…

Excuse the auction has already ended. We can’t claim to have no interest in this auction: we had plenty of interest. But we don’t know the seller and, regrettably, don’t know the buyer. So that’s covered.

Excuse as Lincoln prepares to reinvent itself on smooth-rumped Fusion variants and a laser-like focus on a limited number of customers, we think it’s time for everyone to remember what a Lincoln used to be: a big-ass, bad-assed sedan which announced its presence on the street a mile away and couldn’t be mistaken for anything else on the road. (Except, just maybe, a Grand Marquis. Or a New Yorker. Or an Imperial. But you get the idea.)

Perhaps you aren’t convinced by this butter-smooth big coupe. Perhaps you need to twist that cool knob up a bit. Well, here you go:

This auction is still going. But consider this: Why would rappers worry for a single moment about Maybach’s demise when they can roll in this kind of steel? No tarted-up Benz taxi has ever had this kind of presence. Hell, a Phantom barely has it covered, and the Continental has genuine menace the Phantom will never possess. Forty years ago, these cars were driven by men who would slit a competitor’s throat without blinking… and we aren’t talking about some pansy-assed business metaphor.

Don’t get me wrong. I personally like the Lincoln MKS, and I’m a happy owner of a 2009 Town Car… but it doesn’t take more than a few glances at that ’72 to see that the menace, the stance, the magic has been lost. Bring it back, fellows. We shouldn’t need eBay to tell us “what a luxury car should be.”

Jack Baruth
Jack Baruth

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  • Lorenzo Lorenzo on Jan 19, 2012

    For any of the '70s tuna boats, you have to figure into the total price replacing the brakes with discs all around. As has been pointed out, these cars were big and heavy, and the typical 15"/16" wheels didn't allow for very big drums. The wallow everyone remembers from the back seat could be tightened considerably by a suspension shop that knows what it's doing, too. I'd recommend both for any '70s Lincoln. That doesn't obviate Jack's recommended driving style. Remember, these are stately beasts meant to be observed with awe by passersby, in a slow motion processional. You should drive one like you're in no hurry, above all common concerns, and leave the double-time marches to the rat race afflicted.

  • Felis Concolor Felis Concolor on Jan 19, 2012

    Jack, I stand in awe of your layered writing; it took me hours to realize you had included carefully concealed criticism of George Lucas in this article, and shortly before the release of his latest motion picture. After all, it is true very few take the Phantom Menace seriously.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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