When I came to China for the first time in 2004, I would have never thought that the country would one day be the benchmark for the consumption of luxury automobiles. A few weeks ago, I thought the headline “U.S. may overtake China’s rich in Rolls Royce race” to be an impossibility. But here it is. At Reuters, an even-keeled wire when it comes to the auto beat. But first things first.
China overtook the U.S. by buying more than 1,000 rollers last year, say Reuters, which has it from Rolls Royce CEO Torsten Müller. I can also remember the days, not too long ago, when Rolls-Royce’s total global sales were less than 1,000. In total, Rolls-Royce sold 3,538 units in 2011, up 31 percent from the previous year. Would you have imagined that one third of the Rolls-Royce production goes to China?
In 2012, the U.S. could correct the shame and outrank China again. Says Reuters:
“Yet Torsten Müller-tvs, a BMW veteran, expressed confidence in a resurgence of growth in North America, saying he would not be surprised if sales in the U.S. accelerated ahead of China in 2012.
“I think the American market will definitely pick up. It depends on the economy and the U.S. market. There are encouraging signals we are seeing,” he told Reuters from the flagship Rolls-Royce store in Hong Kong.”
PS: Reuters insists on calling the Rolls Royce CEO “Müller-tvs,” as if –tvs is a new German title. The correct name is “Torsten Müller-Ötvös” – I also would have never imagined that Rolls-Royce one day would be led by a CEO that has a very German name, hyphenated with a very Hungarian name.