The Chery Eastar Parade Car From China

Tycho de Feyter
by Tycho de Feyter

Hongqi is the most famous brand in China when it comes to parade cars. In 2008 however, Chery tried to change that with help from the Chinese army and some astronauts. The Eastar parade car debuted in April 2008 and was used for a very special military parade. Or more like a parade of parades.

The Eastar parade car was stretched by 20 centimeters in the middle, the roof went off. After a handle bar was installed behind the front seats, the car was ready for duty. The project was initiated by the People’s Liberation Army’s General Armament Department. This department was responsible, among many other duties, for taking care of China’s astronauts.

‘Taking care’ included organizing the many parades throughout the country after the astronauts had returned from space. Until then, the army had always used Hongqi parade cars for the parties, but they wanted something more ‘Chinese’ for the heroes of the Shenzhou VII mission. The Hongqi after all, was not much more than a rebadged Audi with a Nissan engine.

National pride was indeed at stake here! The Shenzhou VII mission marked the first time that China shot a rocket tipped with 3 astronauts into space and one of those astronauts made China’s first spacewalk. The astronaut, Zhai Zhigang, waved around with a small Chinese flag while ‘walking’ in the endless nothing next to the spacecraft. After that achievement, a China-sized party was called for. The army therefore wanted a truly Chinese vehicle and on they went to Chery Automotive. Chery happily complied by making three Eastar parade cars.

September 29, 2008. The Shenzhou mission was successful and the astronauts had safely returned on earth. After saying ni hao to the wives, it was time for the parades. Pictures are from the parade in Beijing but they paraded in many other cities including Shanghai, Guangzhou, Shenzhen, and even Hong Kong.

Zhai Zhigang in the first car, the other two astronauts are Liu Boming and Jing Haipeng. Note white army plates and the many soldiers around. The Chery-logo was painted in gold.

The moment: September 27, at around 16:43 (0843 GMT), Zhai walked in space for 20 minutes.

More pictures of the Chery Eastar parade car are in the gallery.

Dutchman Tycho de Feyter runs Carnewschina, a blog about cars in China, from Beijing, China. He also collects die-cast models of Chinese cars.



Tycho de Feyter
Tycho de Feyter

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  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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