Hidden Beneath Mazda USA Headquarters: Candyland!

Murilee Martin
by Murilee Martin

A couple months back, I visited Southern California as part of a triangular journey from Denver to the Skankaway Anti-Toe-Fungal 500 24 Hours of LeMons. Mazda’s PR flacks handed me the keys to an RX-8 at LAX (review coming soon, really) and I pointed the car’s nose south, heading beyond the Orange Curtain. Since the Impala Hell Project began while I was an art student at the University of California, Irvine and I was devoted to lowering Irvine’s property values while I was there, I figured I’d pay a visit to Mazda USA HQ in Irvine and see about lowering their property values.

Dave Coleman may be best-known for his work as the former Engineering Editor for Sport Compact Car Magazine, or as captain of the winningest team in 24 Hours of LeMons history, but he’s also got this interesting day job as a Mazda engineer. That means that, while in Irvine, I had no choice but to show up at his workplace (in a Mazda press car) and try to get him in trouble with The Man.

“Screw the latest press releases!” I barked at Coleman, who was jabbering something or other about this newfangled Skyactiv thing. “Show me the weird stuff in the basement!” Yes, below the dime-a-dozen-in-Irvine mirrored-glass office building of Mazda USA HQ is a magical subterranean place, where Mazda engineers can stash away all manner of weird and interesting stuff without worrying about the suits showing up and cleaning house.

It turns out that there’s some manner in which Mazda USA engineers can get their counterparts in Hiroshima to put, say, an RX87 Luce Rotary coupe on a container ship full of ordinary Mazdas and have that stuff show up in Irvine. The first thing I saw when entering the basement was a set of spare body panels for one of the ’91 Le Mans 787Bs. No, they don’t have the winner— they keep that car in Japan— but the 8th-place car is in Irvine. Put some manufacturer’s plates on it and take it for a spin on the 405, I say!

Do you like early Miatas? Here are the 14th and 15th Miatas to be built for the North American market.

A VIN that ends in 000014 is pretty cool, I think.

Here’s the blinged-out-and-flared Miata that Mazda took to all the car shows in 1989.

This oddball Miata is a full-sized, all-metal handmade prototype for the designers working on the second-generation version.

Here’s the RX-2 that Car & Driver ran in IMSA in 1973.

Then we get to the stuff that really gets me going. This 1967 Luce Rotary Coupe… there are no words.

Right-hand-drive, factory 8-track, skinny wooden steering wheel, the works.

Unfortunately, we couldn’t get the hood latch to work, so I didn’t get any shots of one of the only 13A engines in the world.

It wouldn’t be Mazda Candyland without a Suzuki RE5!

There’s a Late Malaise Era Cosmo in cherry red, just for a change of pace.

Then there’s this fine machine, which is the car that Coleman lured me to Irvine with in the first place: the most original, lowest-mile early Mazda GLC in the world!

It’s a 1976 model, with every hokey tape-stripe option Mazda had available.

7,505 miles on the clock!

Yellow plaid interior. Imagine being a car shopper in 1976 and saying to yourself, “Yes, I must have the yellow plaid interior in my new car!”

According to Coleman, this car is essentially a piston-engined RX-7 under the skin. How much power did that 1272cc mill make? 49 horses.

If I worked at Mazda USA, I’d be on the phone with Hiroshima night and day, demanding that they ship more ’71 Bongos and ’76 Roadpacers.



















Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Ktm Ktm on Dec 16, 2011

    The Mazda HQ in Irvine is also the site of the weekly Saturday morning Cars and Coffee meet.

  • Corey Lewis Corey Lewis on Oct 22, 2012

    That 90's Cosmo had the most elegant shape. I love those - and if the Enfini brand had been born as planned, we'd have the Enfini Millenia and the Enfini Cosmo. And I'd have one in my garage, in silver.

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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