Opel: Keep, Sell, or Kill?

Bertel Schmitt
by Bertel Schmitt

For no immediately obvious reason, Germany’s Frankfurter Allgemeine Zeitung has a long article today, which says that GM is running out of patience fast with its money-hemorrhaging Opel unit. The paper predicts new negotiations (read firings and plant closures) with the unions – “or worse.” (Read good riddance Opel.) The sound of rattling sabers is all over the article.

Departing union boss, works council chief and deputy chairman of the Opel supervisory board Klaus Franz insists that there is a contract between GM and the IG Metall union. In return for foregoing raises of €264 million annually, and approving the drawdown of thousands of jobs, the union had received assurances that there will be no more firings or plant closures through 2014.

However, the paper found (probably not without a guiding hand) an escape clause in the contract:

“In the event of material changes to the general economic conditions (significant rise of inflation rate, breakdown of demand in the automotive market) or to the assumptions which build the basis of this agreement, both parties will, in friendly consultations, find solutions for additional measures.”

The paper declares that “there is no doubt that all these events have already been triggered, and that there is “legal basis for GM to put all agreements under review.”

Letting more people go will not translate into immediate savings. As mentioned here repeatedly, a reduction in force costs a lot of money in Germany. FAZ says that “the reduction of 8,000 of the 48,000 jobs at Opel did cost GM nearly a billion Euro.”

That, dear reader, is $168,000 per chopped head.

You can let people go without payment if the company goes bankrupt. This option has been specifically left open. In an SEC filing, GM had warned that a failed restructuring of Opel could prompt a local bankruptcy.

Selling Opel is another option, but to whom? And what would be sold? More than 5,000 engineers develop technology in Rüsselsheim, but the licenses are banked somewhere in Delaware. Basically, the buyer would get a huge Saab, with GM holding the technology reins.

All in all, the article in the usually well-informed FAZ looks like a warning shot, aimed at the unions to cow them into submission.

On the day Stephen Girsky was named Chairman of Opel’s supervisory board, Girsky’s former employer Morgan Stanley issued a scathing research note. The bank figures that Opel is worth “minus $7.6 billion,” and that getting rid of it one way or the other would cost between $5 and 6 billion, a solution the bank recommends.

The analysts figure that selling Chevrolets in Europe would yield a profitable share of 3 percent of the European market, much better than an 8 percent share that only makes losses.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Saabista63 Saabista63 on Dec 08, 2011

    After GM got rid of the overcapacities in Trollhättan, which unfortunately didn't lead to the desired result of cleaning out the European car market, a bigger sacrifice will be necessary. I can only congratulate GM strategists on the solution they are deliberating: VW will absolutely love it. Hyundai will go crazy. And Chevrolet will not even fill 20% of the market shares a closure of Opel will make available. Giving up Opel means to abandon the European market. Considering the demographics of Europe, this may be a wise decision - decades ahead of anyone else.

  • Buckshot Buckshot on Dec 08, 2011

    Kill it. Opel used to be a budget car "Made in West-Germany". Now they are pretty expensive but still low quality.

    • Threeer Threeer on Dec 08, 2011

      "Low quality?" Based on what are you stating this? When was the last Opel you drove? And budget only in that they filled the same target as did Chevy over here...mainstream, middle-class.

  • CEastwood I have a friend who drives an early aughts Forrester who refuses to get rid of it no matter all it's problems . I believe it's the head gasket eater edition . He takes great pains regularly putting in some additive that is supposed prevent head gasket problems only to be told by his mechanic on the latest timing belt change that the heads are staring to seep . Mechanics must love making money off those cars and their flawed engine design . Below is another satisfied customer of what has to be one of the least reliable Japanese cars .https://www.theautopian.com/i-regret-buying-a-new-subaru/
  • Wjtinfwb 157k is not insignificant, even for a Honda. A lot would depend on the maintenance records and the environment the car was operated in. Up to date maintenance and updated wear items like brakes, shocks, belts, etc. done recently? Where did those 157k miles accumulate? West Texas on open, smooth roads that are relatively easy on the chassis or Michigan, with bomb crater potholes, snow and salt that take their toll on the underpinnings. That Honda 4 will run forever with decent maintenance but the underneath bits deteriorate on a Honda just like they do on a Chevy.
  • Namesakeone Yes, for two reasons: The idea of a robot making decisions based on algorithms does not seem to be in anyone's best interest, and the thought of trucking companies salivating over using a computer to replace the salary of a human driver means a lot more people in the unemployment lines.
  • Bd2 Powertrain reliability of Boxer engines is always questionable. I'll never understand why Subaru held onto them for so long. Smartstream is a solid engine platform as is the Veracruz 3.8L V6.
  • SPPPP I suppose I am afraid of autonomous cars in a certain sense. I prefer to drive myself when I go places. If I ride as a passenger in another driver's car, I can see if that person looks alert and fit for purpose. If that person seems likely to crash, I can intervene, and attempt to bring them back to attention. If there is no human driver, there will probably be no warning signs of an impending crash.But this is less significant than the over-arching fear of humans using autonomous driving as a tool to disempower and devalue other humans. As each generation "can't be trusted" with more and more things, we seem to be turning more passive and infantile. I fear that it will weaken our society and make it more prone to exploitation from within, and/or conquest from the outside.
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