By on August 2, 2011

Sales volume grew slowly in July, as economic uncertainty and supply interruptions continued to foil a full turnaround in US sales volume. On the other hand, TrueCar reports that the consumers that did buy cars spent record amounts on average, as transaction prices soared to their highest levels in history and incentives fell. According to our developing table, the Detroit automakers are coming through July ahead of their year-ago numbers, but the Japanese automakers (who are still releasing their numbers) are expected to take a bit of punishment as they struggle to recover from the industry-crippling tsunami. Hit the jump for a full table of July sales results (developing).

Automaker July 2011 July 2010 Pct. chng. 7 month
2011
7 month
2010
Pct. chng.
BMW Group* 26,164 23,433 12% 169,949 145,272 17%
BMW division 21,409 19,064 12% 135,114 119,696 13%
Mini 4,711 4,326 9% 34,527 25,279 37%
Rolls-Royce 44 43 2% 308 297 4%
BMW Group 26,164 23,433 12% 169,949 145,272 17%
Chrysler Group LLC 112,026 93,313 20% 751,958 620,532 21%
Chrysler Division 15,427 14,692 5% 111,495 122,818 –9%
Dodge 33,653 30,916 9% 263,551 231,383 14%
Dodge/Ram 54,870 52,155 5% 404,866 344,477 18%
Fiat 3,038 –% 7,982 –%
Jeep 38,691 26,466 46% 227,615 153,237 49%
Ram 21,217 21,239 0% 141,315 113,094 25%
Chrysler Group LLC 112,026 93,313 20% 751,958 620,532 21%
Daimler AG** 21,069 18,614 13% 141,674 128,969 10%
Maybach 4 5 –20% 32 38 –16%
Mercedes-Benz 20,738 18,049 15% 138,759 125,022 11%
Smart USA 327 560 –42% 2,883 3,909 –26%
Daimler AG 21,069 18,614 13% 141,674 128,969 10%
Ford Motor Co.*** 180,315 170,208 6% 1,250,051 1,151,560 9%
Ford division 172,501 153,400 13% 1,199,986 1,011,854 19%
Ford/Lincoln/Mercury 180,315 165,889 9% 1,250,051 1,119,035 12%
Lincoln 7,814 5,586 40% 49,817 49,348 1%
Mercury 6,903 –100% 248 57,833 –100%
Volvo 4,319 –100% 32,525 –100%
Ford Motor Co. 180,315 170,208 6% 1,250,051 1,151,560 9%
General Motors**** 214,915 199,602 8% 1,476,525 1,277,203 16%
Buick 16,873 16,799 0% 110,472 86,831 27%
Cadillac 11,119 14,919 –26% 87,241 79,704 10%
Chevrolet 149,005 139,858 7% 1,053,543 920,864 14%
GMC 37,918 27,766 37% 225,269 178,600 26%
Hummer 210 –100% 3,139 –100%
Pontiac 20 –100% 947 –100%
Saab –% 608 –100%
Saturn 30 –100% 6,510 –100%
General Motors 214,915 199,602 8% 1,476,525 1,277,203 16%
Honda (American)† 80,502 112,437 –28% 687,944 706,346 –3%
Acura 9,402 13,017 –28% 70,082 74,134 –6%
Honda Division 71,100 99,420 –29% 617,862 632,212 –2%
Honda (American) 80,502 112,437 –28% 687,944 706,346 –3%
Hyundai Group†† 105,065 89,525 17% 672,966 515,376 31%
Hyundai division 59,561 54,106 10% 382,358 309,888 23%
Kia 45,504 35,419 29% 290,608 205,488 41%
Hyundai Group 105,065 89,525 17% 672,966 515,376 31%
Jaguar Land Rover 3,795 3,808 0% 27,497 24,623 12%
Jaguar 984 1,516 –35% 7,394 7,367 0%
Land Rover 2,811 2,292 23% 20,103 17,256 17%
Jaguar Land Rover 3,795 3,808 0% 27,497 24,623 12%
Maserati 199 156 28% 1,296 1,068 21%
Maserati 199 156 28% 1,296 1,068 21%
Mazda 20,783 20,732 0% 143,162 136,451 5%
Mazda 20,783 20,732 0% 143,162 136,451 5%
Mitsubishi 7,972 5,648 41% 52,087 32,138 62%
Mitsubishi 7,972 5,648 41% 52,087 32,138 62%
Nissan††† 84,601 82,337 3% 589,574 522,669 13%
Infiniti 7,410 9,764 –24% 54,678 57,064 –4%
Nissan Division 77,191 72,573 6% 534,896 465,605 15%
Nissan 84,601 82,337 3% 589,574 522,669 13%
Porsche 2,768 2,703 2% 18,310 13,687 34%
Porsche 2,768 2,703 2% 18,310 13,687 34%
Saab Cars North America‡ 384 471 –19% 3,855 1,209 219%
Saab Cars North America‡ 384 471 –19% 3,855 1,209 219%
Subaru 21,730 23,983 –9% 153,779 149,943 3%
Subaru 21,730 23,983 –9% 153,779 149,943 3%
Suzuki 2,447 1,952 25% 15,849 13,501 17%
Suzuki 2,447 1,952 25% 15,849 13,501 17%
Toyota‡‡ 130,802 169,224 –23% 943,590 1,015,766 –7%
Lexus 14,539 18,595 –22% 102,549 126,025 –19%
Scion 3,499 4,653 –25% 30,120 25,660 17%
Toyota division 112,764 145,976 –23% 810,921 864,081 –6%
Toyota/Scion 116,263 150,629 –23% 841,041 889,741 –6%
Toyota 130,802 169,224 –23% 943,590 1,015,766 –7%
Volkswagen‡‡‡ 38,354 31,753 21% 249,231 206,893 21%
Audi 9,146 7,817 17% 65,055 56,257 16%
Bentley 142 56 154% 985 744 32%
VW division 29,066 23,880 22% 183,191 149,892 22%
Volkswagen 38,354 31,753 21% 249,231 206,893 21%
Volvo Cars North America‡‡‡‡ 5,595 –% 41,898 –%
Volvo Cars North America 5,595 –% 41,898 –%
Other (estimate) 244 241 1% 1,708 1,686 1%
TOTAL 1,059,730 1,050,140 1% 7,392,903 6,664,892 11%
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17 Comments on “July Sales: Volume Slows, Transaction Prices Soar...”


  • avatar
    Educator(of teachers)Dan

    So are the rising transaction prices a result of higher used car prices? Basically it’s not so hard to get someone to pay retail for a new car when the used ones are so expensive.

  • avatar
    jj99

    I just traded my 09 Highlander. It was a base FWD model with 43K miles. I acquired an 11 Highlander, also a base with FWD. Before taxes and plates, I added $5300.00. How can you beat that.

  • avatar
    John Horner

    Higher transaction prices are to be expected when some vehicles are in short supply due to Japan’s problems.

    All in all, July looks pretty much as one would expect.

    Chrysler group is showing some real signs of life.

    Nissan is doing something right to pull out a small gain when Honda is sucking wind.

    Higher late model used car values mean higher trade in values for people like jj99. Transaction prices as reported show the price of the new vehicle, but say nothing about trade-in values. New car buyers who are trading in vehicles less than five years old are generally much more focused on the “how much plus my old vehicle” than they are on the price of the new vehicle per se.

    • 0 avatar
      mike978

      Chrysler’s strength seems to be mainly with Jeep, the other divisions were level or grew slowly.
      I had read on TTAC that Nissan was not as badly affected by the tsunami due to the location of their Japanese factories, so that explains why they are doing better.

  • avatar
    Chiburb

    Hyundai #s are out:

    59,561 up 10% YOY
    38% sold get 40 MPH (HWY of course)
    10% were fleet sales down to 9% for the YTD
    3500 Genesis sold (no breakdown sedan/coupe)
    302 Equus

  • avatar
    SunnyvaleCA

    What happened to the Volvo numbers? Hopefully not the same fate as the 0′s from Hummer, Pontiac, and Saturn.

  • avatar
    alluster83

    The Camry is back on top.
    Ford sold more F-150′s in July than Toyota sold Tundra’s all year.
    Lacrosse + Regal outsold COMBINED sales of ES, IS, GS, LS, HS, CT, SC, LFA, GX and LX!
    Acadia outsold every 3 row crossover there is except the Traverse which outsold the Acadia by 4000 Units!
    Escape sold more units than Accord, Corolla, Civic, Fusion, Malibu, Altima, Focus and Sonata

    Compact Segment

    Cruze: 24,648
    Corrolla: 17,577
    Jetta/golf: 15,357
    Elantra: 15,181
    focus: 14,889
    Civic: 14,006

    • 0 avatar
      SV

      The Focus has been having a problem with a dashboard component, and judging by that sales drop from last month it must be pretty serious.

    • 0 avatar
      mike978

      Interesting, so even if the Cruze has something like 30-40% fleet sales (some one last month on here made an estimate) it’s retail sales would still make it 1st. That is an accomplishment since the Elantra and Jetta are not production limited.

      • 0 avatar
        SV

        Actually, the Focus most certainly is production-limited at the moment; see my above post.

      • 0 avatar
        Pch101

        Interesting, so even if the Cruze has something like 30-40% fleet sales (some one last month on here made an estimate) it’s retail sales would still make it 1st.

        That was my guesstimate. (Again, it would be nice if GM would just spell it out.)

        GM overall fleet sales for July 2011 were 26%. I would expect that the Cruze figures for the month would be about the same or a bit higher than that. But even so, that would be a pretty impressive showing for retail.

      • 0 avatar
        mike978

        Sv – I edited my original post before seeing your response. Edmunds made the same point you did about limited Focus supply, so I corrected my comment. PCH – I couldn`t remember who made the estimate last month, thanks. Obviously the Cruze is a retail success – which bodes well for the future which hopefully includes a hatchback along with the planned diesel.

      • 0 avatar
        NulloModo

        Yes, we could have sold many more Foci if we’d had them this month. We’ve had a number of customers place factory orders because whatever they want just isn’t available. Even before the component shortage the 2012 Focus had one of the lowest ‘average days on lot’ numbers, so there just wasn’t any excess inventory to cushion the production problem.

        What really surprises me are the GM Lambda numbers. They’re good vehicles, and have been popular, but the sales on both the Acadia and Traverse shot up like rockets this month. I don’t know if it’s due to a new lease deal, new incentives, fleet sales, or just people suddenly having a huge desire to own a GM 7 passenger CUV, but the sales increases were absolutely huge both month to month and year to year.

      • 0 avatar
        rudiger

        While it’s a little early to be slapping each other on the back, it does seem that Ford and GM might (finally) have figured out how to build and sell a decent small car to rival the Japanese. Yeah, the Cruze and Focus cost more than the models they replaced, but it looks like US small car buyers are saying the price increase was worth it. With typical discounts to undercut the prices of what used to be the best-in-class competition, consumers are ponying up their dough for the domestics.

        The timing is even better with the new Civic being lambasted in the reviews (although the “let’s see how cheap we can make it” Jetta seems to be selling okay). It remains to be seen how Toyota responds with the next Corolla but, chances are, it won’t be any better than the Civic since Toyota and Honda generally just compete against each other and ignore the Americans. At least that’s what they did in the past.

      • 0 avatar
        SV

        Focuses are in absurdly thin supply for sure. I see them on the road with regularity now, but passing by dealerships around Houston the last few weeks, I’ve seen a total of two Focuses on the lot – and at just one of the dealerships. I can’t spot them at any of the rest. They could be parked out back (there’s an annoying predilection for Ford dealers here to display only trucks out front, even if it’s the same old F-150 and there’s a new Fiesta or Focus out) but there can’t be many of them.

      • 0 avatar
        mike978

        Nullo – I agree the Lambda numbers were interesting. I recall that this project back in 2007 was over budget. Obviously though it paid for them to do it right since they have left the cars pretty much alone for 5 years (so no redevelopment cost) and they continue to sell well and have good transaction prices.

  • avatar
    obbop

    The human horde in my part of town are more apt to steal a vehicle than buy one.

    But the shantys are cheap and property taxes low.


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