The That Got Away

Murilee Martin
by Murilee Martin

I am now on an active quest to import a genuine Soviet people’s car from the former Soviet Union; if all goes according to plan, a ZAZ-968 will go into a shipping container in Odessa and make its way to Chez Murilee later this year. I have a special affection for the Zaporozhets, because it was the product of the downward-economic-spiral, economy-temporarily-propped-up-by-oil-exports Brezhnevian Malaise Era, yet was the only car that ordinary Soviet citizens had any chance of actually owning prior to the Glasnost period. However, when an elitist, Party-members-only 1956 GAZ-M20 Pobeda in not-ridiculously-far-from-Denver Iowa came up for sale on eBay last week, with a starting bid of just six grand, I decided I’d take a shot at buying it instead of a Запоро́жець.

Just to make the idea of a Pobeda more tempting, English Russia came out with this “Victory In America” piece, with photos from a Life magazine spread on M20s in the United States. The M20 was the first of the postwar GAZ cars, and it can trace its ancestry back to the 1938 Opel Kadett. Talk about history! However, I wasn’t willing to go over $7000 on an allegedly solid car 700 miles away, and the bidding went beyond that on the final day, so I’m back to my original plans of getting a rust-free, garage-queen Ukrainian ZAZ-968. Probably just as well, as the GAZ-M20’s flathead four-banger was hard-pressed to get the Pobeda up to 60 MPH (and it would be blasphemous, even by my loose standards, to change out the original engine in such a car), while the much lighter and more modern Zaporozhets can be driven like a normal vehicle.

Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Hank Hank on Jul 01, 2011

    I lived in mid-90s post-Soviet Russia (out in the middle of the country in a former "Closed City") and got to see a few of these survivor cars. I, too, would love to bring one over, though my real desire is a UAZ-469.

  • Andy D Andy D on Jul 02, 2011

    Another vote for the ZIL. The car made from the plans Boris and Natasha stole from Packard

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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