On Thursday, the J.D. Power and Associates’ initial quality study will be published. If you pay the hefty fees J.D. Power charges, you get an advance copy, along with much more data than just the list J.D. Power releases to the public. Last year, Ford ranked highest among all non-luxury brands. It looks like someone is softening the blow that could come from a big drop down the rankings.
According to a report in the Freep, customers have voiced their frustrations with Ford’s MyTouch in-car technology system. Some call it distracting and complicated. A new PowerShift transmission, available on the Fiesta and Focus, is sometimes called “jerky and unpredictable,” especially at low speeds. Some customers have voiced their frustration with NTHSA.
“I have taken my 2011 Fiesta in at least six times,” one Fiesta owner complained to NHTSA. “On the freeway, the car will shift up and down randomly, to the point that it sounds like the engine will explode.”
Ford spokesman Richard Truett admitted “a few minor teething problems that affected shift quality. But those have long been rectified.”
Major revisions are also under development for Ford MyTouch.
What could help Ford maintain its lofty ranking: “All automakers are struggling with rising consumer expectations as all the connectivity consumers use at home or in offices now migrates into the car,” says the Freep. “Solving their problems with in-vehicle wireless service requires working with phone makers, software companies and social network businesses whose products have quality challenges of their own.”