Book Review: Sixty To Zero
Michael Karesh lives in West Bloomfield, Michigan, with his wife and three children. In 2003 he received a Ph.D. from the University of Chicago. While in Chicago he worked at the National Opinion Research Center, a leader in the field of survey research. For his doctoral thesis, he spent a year-and-a-half inside an automaker studying how and how well it understood consumers when developing new products. While pursuing the degree he taught consumer behavior and product development at Oakland University. Since 1999, he has contributed auto reviews to Epinions, where he is currently one of two people in charge of the autos section. Since earning the degree he has continued to care for his children (school, gymnastics, tae-kwan-do...) and write reviews for Epinions and, more recently, The Truth About Cars while developing TrueDelta, a vehicle reliability and price comparison site.
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- Pig_Iron This message is for Matthew Guy. I just want to say thank you for the photo article titled Tailgate Party: Ford Talks Truck Innovations. It was really interesting. I did not see on the home page and almost would have missed it. I think it should be posted like Corey's Cadillac series. 🙂
- Analoggrotto Hyundai GDI engines do not require such pathetic bandaids.
- Slavuta They rounded the back, which I don't like. And inside I don't like oval shapes
- Analoggrotto Great Value Seventy : The best vehicle in it's class has just taken an incremental quantum leap towards cosmic perfection. Just like it's great forebear, the Pony Coupe of 1979 which invented the sportscar wedge shape and was copied by the Mercedes C111, this Genesis was copied by Lexus back in 1998 for the RX, and again by BMW in the year of 1999 for the X5, remember the M Class from the Jurassic Park movie? Well it too is a copy of some Hyundai luxury vehicles. But here today you can see that the de facto #1 luxury SUV in the industry remains at the top, the envy of every drawing board, and pentagon data analyst as a pure statement of the finest automotive design. Come on down to your local Genesis dealership today and experience acronymic affluence like never before.
- SCE to AUX Figure 160 miles EPA if it came here, minus the usual deductions.It would be a dud in the US market.
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As a novice writer I've learned access is important, whether it's access to engineers and executives or access to test vehicles. Without access you're just another guy with an opinion about cars. Farago pissed off a lot of people. It helped build TTAC's brand and credibility with readers, but it impaired TTAC's access with the car companies. Remember the Lutz press event for automotive bloggers where GM's communications guy didn't even want to let Robert in the room? Hell, when I get credentialed to the Detroit show I usually get them issued for another site that I write for. If I say that I write for TTAC, I'll get a smirk and have to end up describing myself as the site's "unofficial Detroit defender". There's a saying that family therapists use, "Is this the hill you want to die fighting for?" You want to get the truth, and ask sincere, probing questions. At the same time, if you get known for negativity, you're not going to get many interview opportunities. So you try to balance fair criticism with sucking up. My approach is to not be openly confrontational, and to work hard at coming up with questions that the interviewee hasn't heard a million times. I've found that a unique question isn't usually answered with a sound bite. If that unique question is thoughtful, that goes a long way towards establishing credibility.
CJinSD - you are SOOO right!