Toyota June Sales Gain 7 Percent, Lose Market Share
Despite struggling with a recall scandal early this year, Toyota has held on for a 10 percent sales increase in the first half of 2010. Of course, that achievement had a cost, namely a huge first-half binge on incentives. Now that Toyota is dialing back the spiffs, its sales are becoming downright flaccid, expanding only 7 percent in a June that saw 11 percent market growth. That means Toyota is slowly falling behind, now that it no longer has either an untouchable reputation or record incentives. Old standbys like the Camry and Corolla may have increased, but only to the tune of single digit growth. Meanwhile, Lexus, Scion and Toyota cars performed worse than June of 2009, leaving trucks to bring Lexus and Toyota sales up into the low double digits. Toyota’s hybrids sold 14,639 units, despite a decline in Prius sales, which still make up the bulk of Toyota’s hybrid sales. Toyota has not published fleet or retail numbers. Full volume numbers after the jump.
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Well, at least Toyota is still viable, unlike GM who is still losing money on every car it builds. Of course, the very creative account department of GM would claim a profit. It's their accounting model that would claim a $200M profit every quarter so the CEO is paid with huge bonus. And then post a "one time loss" of $10B every year to receive more federal bailout.
The figures that catch my eye are those for the Tacoma. With no spiffs on a years-old model not scheduled for replacement for at least another year, sales are still not too far behind last year's numbers. They're also still far ahead of the #2 compact truck Ranger, whose sales managed to hold steady, but only because of big rebates.