Ford "Core Brands" Up 15 Percent, Down From May

by Edward Niedermeyer

Published: July 1st, 2010

ford core brands up 15 percent down from may

Without Volvo, Ford sold 170,900 units last month, for a 15 percent increase compared to June 2009, when the industry was mired in one of its worst years ever. Compared to last month, Ford’s sales (like many other automakers’) were down considerably from their 196,671 unit level. That’s yet another indication of the market’s overall weakness, but Ford’s got its own special problems as well. Even after the announced death of Mercury, Lincoln is nosediving, failing to top its June 2009 number of 7,137 units. At 6,318 units, Ford sold fewer Lincolns last month than GM sold Tahoes. Ouch. Meanwhile, Mercury blithely outsold its fellow premium brand by a healthy margin, moving 9,250 units. Otherwise, the news at Ford was “steady.”

Taurus was the big winner at Ford, cruising from 2,268 units last June to 6,607 units, making it by far the biggest gainer at Ford. Fiesta started its first (limited) month of sales at 1,028 units, while MUstang outsold the Camaro at 8,974 units. F-Series was up nearly 30 percent. And, for better or for worse, Ford did not increase or decrease its retail or fleet share, with both rising 15 percent. With sales so ridiculously steady for most of Ford’s top sellers, we’re guessing the Taurus fleet sales have begun, making that car look more and more like a Flex-level flop.

#Ford #Lincoln #Mercury #NewCars #Sales

Edward Niedermeyer

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3 of 43 comments

Robert.Walter on Jul 01, 2010

"Steady", or as MKF said, "flatline"?

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John Horner on Jul 02, 2010

Ouch, the ancient Explorer is outselling the Flex two-to-one. Hopefully the new Explorer being released on the Flex' platform will not suffer the same fate. Someone at Ford is sweating about that question right now!

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- Norma on Jul 02, 2010
  
  Isn't the 'new' Explorer based on Taurus platform?
  
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