Hyundai March Sales Up 15.4 Percent, Kia Up 23.5 Percent

by Edward Niedermeyer

Published: April 1st, 2010

hyundai march sales up 15 4 percent kia up 23 5 percent

Hyundai and KIA combined for an 18 percent sales increase last month, moving 77,524 units between the two brands. Hyundai saw less dramatic increases, up “only” 15.4 percent over last March. Accent (4,233) and Elantra (8,225) sales were weak compared to last March’s recession fever, but big jumps in Sonata (18,935), Santa Fe (9,548) and Tucson (3,084) volumes kept the momentum going. Sorento (9,156) and Soul (5,106) led KIA’s volume, with Forte (4,830) softening and Optima (3,633) actually gaining. Meanwhile, the fact that other brands were binging on incentives, trying to meet the Koreans on value, means this performance is especially impressive. At least it will be when we have March’s incentive numbers. Full sales numbers after the jump.

#Hyundai #Kia #NewCars #Sales

Edward Niedermeyer

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B1msus93 on Apr 01, 2010

According to Edmunds, Hyundai decreased their incentives by nearly 50% (compared to last March)

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- Jack99 on Apr 01, 2010
  
  Yes, and Hyundai's stingness toward offering incentives on the 2011 Sonata will only lead to better resale values. Plus the decrease in Elantra sales only goes to show that Hyundai's not relying solely on fleet sales and lower margins.
  
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- Jack99 on Apr 01, 2010
  
  So I guess judging from the numbers above it's bye bye Tiburon unless there's a memo I missed for its farewell bon voyage party?
  
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- Juniper on Apr 01, 2010
  
  No, they just have 6 mo. worth of 2010s to sell first. With $2500 on the hood. Check it out at your local overstocked Hyundai dealer.
  
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ThetaII on Apr 02, 2010

You'd think the Azera would benefit from still having a V6 more than it is. Then again, how much marketing support is the model getting at this point?

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- Jack99 on Apr 02, 2010
  
  It's not so simple as that. The Sonata gets 198HP on 4 cylinders. Having 2 fewer cylinders and a design that accommodates 4 cylinders instead of 6 is what helped Hyundai shave off about 200 pounds to 3199 pounds.
  
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