Beijing Auto Show Preview

Bertel Schmitt
by Bertel Schmitt

Like it or not, more and more car makers elect to premiere their newest creations not at the IAA in Frankfurt, or the Detroit Auto Show, but in China. What do you expect with China being the world’s largest car market, and growing like gangbusters. TTAC will cover the Beijing Auto Show on press days of April 23 and 24. With daily posts, helped by the fact that China is not only ahead in sales, it’s also 12 hours ahead of the East Coast.

Here is a short random preview, gleaned from various posts on Chinese websites.

Above is a drawing of the Mercedes Benz E-Class Pullman to be Made in China, and possibly on display at the show. It’s not that it’s a secret anymore. The drawing is from a Chinese patent application.

Brilliance, called Zhonghua in China, will bring a facelifted BS4, called Junjie in China, says TheTycho. Judging from the image title, it could also be a BS6, we’ll see. As someone who has the same initials, I question the wisdom of calling cars meant for (but not doing so well in) export “BS.” But who knows, maybe Brilliance is thinking like me and wears the BS as a Badge of Honor.

Want something a bit sportier? Brilliance pimps up their “rather boring FSV sedan with this new FSV Sport,” says TheTycho.

Greatwall will show a new SUV called the Greatwall Haval. TheTycho says originally, the plan was to call it Greatwall Hover. But maybe that was to close to Rover. Or Roewe. Or whatever.

Speaking of which. SAIC’s Roewe (nee Rover) will show a facelifted Roewe 750. Carelessly parked at the kerb, as they would say in Rover-land.

In the non-SUV-dept, Greatwall will show the Tengyi C50. The English name of the beast? Voleex C50. I don’t know. Shades of Solex. Associations a Chinese car maker should avoid.

Dongfeng is busy with joint ventures. But like most Chinese JVs, they start making their homemade brands. One attempt is “, Fengsheng .“ Above, the Dongfeng-Fengsheng H30 Cross. If I’d be Dongfeng, I’d stay with my joint ventures. Or intensify their search for Western car companies.

Chang’an, also big in the joint venture game (for instance with Ford) will show their sport sedan-coupe hybrid prototype, the C201.

Shanghai GM will show their long awaited new Buick Excelle, here caught “standing somewhere outside the factory in Shanghai,” as TheTycho says.

Geely will show their Emgrand-branded EX7. Here the first model running of a not too well lit assembly line.

This is a bigger Emgrand, the EC825. According to TheTycho, it will be powered by “Mitsubishi’s ancient 2.4 four cilinder and a little less ancient Mitsubishi 2.0.”

For the sportier crowd, Geely will show a GLEagle. Concept only.

Fiat-cognoscenti will say: “Didn’t I see that car before?” When Fiat dissolved their joint venture with Nanjing Automotive in 2008, it sold the Palio and Siena platforms to small automaker Zotye. They will launch a not too much updated Siena at the Beijing Auto Show.

More Beijing Auto Show previews can be seen here. Oh well. I guess I have to bide my time until Friday, when we’ll see the really interesting new cars, which have been hidden from prying eyes. Or not, as we say at TTAC.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Slowpoke Slowpoke on Apr 18, 2010

    Well I can see why GM is doing so well in China. The Buick Excelle looks like a spaceship relative to that sea of tracing paper or Korean-reject design.

    • Analyst Analyst on Apr 19, 2010

      That's not it. These are probably some of the worst designs I've seen in a while coming from Chinese companies. They buy Buick because it's American. No kidding.

  • YZS YZS on Apr 18, 2010

    Even looking at the exteriors, the Chinese OEMS have a long way to go. Question for the BS or another soul familiar with Chinese auto market (please don't recommend something if you haven't at least lived in China for a few months): my company is moving me to China within this year. 1: should I get a Chinese made car? 2: Are there any that are anywhere near sporty? 3: How about a used car? My current car is a 06 TSX, of course, I can accept lower levels of refinement/performance if the price is lower; as long as it doesn't feel like a Camry. As I understand it, an Accord costs something like 50k USD in China...that's not going to work for me, since my assignment is going to be 3 years and I don't want to take a huge hit on depreciation, nor do I wish to fork over $50k off the bat. I'd like to stay within 30k, preferably 20k USD. Originally, I wanted a Mustang, I thought it'd be awesome to drive a rare car (for China), and do some crazy burnouts once in a while (nobody seems to ever do them in China). But seeing that it's not available in China, and even if it was to become available, the price would likely be well over 50k, that is no longer a possibility. And since I'm not a diplomat, I can't import my own car or a Mustang.

    • See 2 previous
    • Gimmeamanual Gimmeamanual on Apr 20, 2010

      YZS, If you'll be living in Wuxi, a car isn't a bad option. If living in Shanghai, I wouldn't. Easier to have someone at your beck and call, no? That said, if I had to live in Wuxi, I'd rather live in Suzhou. License plates will be less expensive outside of Shanghai, but you'll pay additional tolls and be subject to restrictions, which you can guarantee this Expo hooplah will bring. Used cars will be easier to find outside the city. Not sure if the GTI is on sale or not, my VW guys are all out. It's shown on vw.com.cn but not on faw-vw.com; there is, however, a "Secondhand Cars" tab on the FAW site at the top right, but it's all in Chinese so I don't know what they have. As for Chinese-brand vehicles, I'd probably trust the SAIC Roewe 750. 291,000 people bought a BYD F3 last year, they can't all be wrong. The only sporty Chinese-brand car I've seen is the Geely Beauty Leopard, which you could say looks like a Tiburon if you didn't mind insulting the Tiburon. Getting it all said and done for $30k will be, as far as I can tell, difficult. If you manage it, good on ya, lord knows I've been wrong before. And in the interests of full disclosure, I don't work for any OEM so really have no horse in this race.

  • Dartman EBFlex will soon be able to buy his preferred brand!
  • Mebgardner I owned 4 different Z cars beginning with a 1970 model. I could already row'em before buying the first one. They were light, fast, well powered, RWD, good suspenders, and I loved working on them myself when needed. Affordable and great styling, too. On the flip side, parts were expensive and mostly only available in a dealers parts dept. I could live with those same attributes today, but those days are gone long gone. Safety Regulations and Import Regulations, while good things, will not allow for these car attributes at the price point I bought them at.I think I will go shop a GT-R.
  • Lou_BC Honda plans on investing 15 billion CAD. It appears that the Ontario government and Federal government will provide tax breaks and infrastructure upgrades to the tune of 5 billion CAD. This will cover all manufacturing including a battery plant. Honda feels they'll save 20% on production costs having it all localized and in house.As @ Analoggrotto pointed out, another brilliant TTAC press release.
  • 28-Cars-Later "Its cautious approach, which, along with Toyota’s, was criticized for being too slow, is now proving prescient"A little off topic, but where are these critics today and why aren't they being shamed? Why are their lunkheaded comments being memory holed? 'Who&nbsp;controls the past&nbsp;controls the future. Who controls the present&nbsp;controls the past.' -Orwell, 1984
  • Tane94 A CVT is not the kiss of death but Nissan erred in putting CVTs in vehicles that should have had conventional automatics. Glad to see the Murano is FINALLY being redesigned. Nostalgia is great but please drop the Z car -- its ultra-low sales volume does not merit continued production. Redirect the $$$ into small and midsize CUVs/SUVs.
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