Wild Ass Rumor Of The Day: BYD After Maybach?

by Edward Niedermeyer

Published: March 29th, 2010

wild ass rumor of the day byd after maybach

Chinese site auto.sina.com [via thetycho.com] has a belly-laugher of a wild-ass rumor: they say BYD has its eye on Daimler’s zombie luxury brand Maybach. The rumor is clearly based on the fact that BYD and Daimler recently closed a cooperation deal, in which they will jointly build vehicles in China for sale under a new brand name. But beyond that, there’s not much to go on. From what I can tell from the Google Translate version of the story, auto.sina.com seems to have an anonymous source in BYD that on March 23 divulged:

BYD is on the matter and approached Daimler, Daimler announced soon abandoned the brand, BYD Auto will soon be underway acquisition action.

Technically, there may still be a chance for Maybach, but it’s certainly not looking good. Daimler’s honchos admit “privately” that the brand is over, but will the Germans hand over the once-proud name to “Hand-Build Your Dreams”? And if they do, what on earth would BYD slap the double-em badge on? The mind boggles. Luckily, auto.sina.com provides appropriately absurd options for describing your reaction…

#Branding #BYD #China #Daimler #Maybach #WildAssRumorOfTheDay

Edward Niedermeyer

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2 of 11 comments

Ash78 on Mar 30, 2010

I'm somewhere between Gun Draft and Title Party on this.

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Mtymsi on Mar 30, 2010

Since the Maybach's styling looks like a Chinese car (Chinese designed and built limo for high ranking party members) that's a perfect match.

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