15m Or More Cars In China. How It Affects Peak Oil And Global Warming

Bertel Schmitt
by Bertel Schmitt

It’s definitely official now. The last word in Chinese vehicle sales has the China Association of Automobile Manufacturers (CAAM,) and the CAAM has spoken. Vehicle sales in China last year rose 46.2 percent to 13.64m units. This is not surprising, but it is nonetheless reassuring that the 13.6m number TTAC had reported last week was only 40,000 short. It is equally official that China is the world’s largest auto market, ahead of the U.S.A. by 3m units, more or less.

Vehicle sales in December alone rose 91.7 percent from a year earlier to 1.41m units in China, the CAAM said. Passenger car sales jumped 88.7 percent in the last month to 1.1m units. Full-year 2009 China passenger car sales are up 52.9 percent in 2009 to 10.3m. If passenger cars alone would count, then the truck and SUV happy USA would look like a 3rd world country: According to Automotive News [sub], only 5.7m new “passenger cars” drove off U.S. dealers’ lots in 2009, slightly more than half of what the Chinese bought.

Will the sales boom continue in 2010? Not as mad as in 2009, expects the CAAM. The manufacturers association expects growth to continue at a more moderate pace of 10 percent. This would mean 1.36m units in additional sales, or a total of a little less than 15m. Merrill Lynch is a little more bullish and thinks that the Chinese market will grow to 15.5 million vehicles this year, the Nikkei [sub] reports. A horrific thought to those who are scared that Chinese will use all our oil, and that melting polar caps will destroy the value of our waterfront properties. Wait, it’s getting worse.

China is known for low-balling their projections. By the end of 2008, the CAAM had projected a moderate rise of 5 percent for 2009. A little later, the target was revised to 10m cars for the year. Double, sometimes triple digit growth rates put that target in the round file.

Dong Yang, executive vice president and secretary general of the China CAAM pointed out that auto sales in China over the past 15 years have grown an average 16.7 percent annually. In the worst times of carmageddon, 2008 sales were still up 6.7 percent from a year earlier. Previously, Rao Da, general secretary of the China Passenger Car Association, had said that auto sales in 2010 could grow by another 20 percent so long as China’s economic recovery continues and oil prices stay stable. The CAAM plays it safe and projects 10 percent.

Anyway you slice it, China should close out 2010 with 15m, 16m, or more cars sold.

Since comments about peak oil and pollution are being cued up as I type this, some items to remember:

Air quality: The faster smoke belching vehicles are replaced by modern cars, the better for the environment. Beijing doesn’t allow anything less than Euro 4 into the city, with amazing results for the air quality. China-wide, Euro 4 will go into effect this year. To get the polluters off the road, China is stepping up its Cash for Clunkers program in 2010, and offers between US$733 and $2635 to those who retire their old cars. Increasingly, high polluters will be banned from big cities. Before Beijing was declared off-limits to high-emission vehicles (brand marked by a yellow tag,) they were responsible for 50 percent of the pollution.

Peak oil: According to Edmunds, China is targeting a fleetwide average of 42.2 mpg by 2015. Edmunds: “That’s almost 19 percent more than the 35.5 mpg corporate average fuel economy by 2016 that President Obama announced for the U.S.” Fuel economy for China’s new-car fleet (including SUVs and minivans) already averages 36.8 miles per gallon. In the U.S., the present CAFE standard is 27.5 mpg for cars, 23.1 mpg for trucks.

Now who’s the biggest oinker of ’em all?


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 50merc 50merc on Jan 12, 2010

    Right, VWW12. If oil was bread, we'd buy it from other countries because our farmers disturb the soil when they plant wheat. Also, many people don't realize when they see "number of barrels of recoverable oil" that means "number of barrels of economically recoverable oil at a given price." In effect, the higher the price, the more oil is "there"! And if the price gets too low to make a profit extracting it, the well gets shut down. Regarding the current anti-Climategate spin (100,000 rpm), I understand it because I'm in the same predicament. I've invented a perpetual motion machine, but I can't tell anyone how it works because then they'll prove me wrong!

  • Neb Neb on Jan 12, 2010

    Is China no longer using leaded gas?

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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