Fritz was and is an outstanding executive, and I’m very sorry to see him go. You can argue there never is a good time for any of this, but in this case, the timing is particularly inopportune… He guided General Motors through perhaps the most difficult period in its history. I think all of us were surprised and the whole General Motors team I think is genuinely saddened over what transpired
GM Marketing boss “Maximum” Bob Lutz eulogizes his erstwhile boss at the Los Angeles Auto Show [via DetN]. Historians of the Lutzian oeuvre should note that this quote represents MaxBob’s attempt at exercising “enormous skill in the non-answering of [Fritz-related] questions.”
While I wish the timing was different, I don’t think it will set us back. You can dwell on what happened, but that’s not the way I was trained as a Marine. It’s a distraction, but we’ll have a lot to talk about. The public buys cars, they don’t buy management teams.
Though Lutz apparently spoke at length about the Volt and electrification and other matters of great interest [full speech here], these triflings don’t seem to have generated any real media interest. Life after Fritz was the topic du jour, underlining Lutz’s point about the whole timing thing. And don’t worry, we’ll find out what really happened… someday. “You will have to wait until I publish my next book,” Lutz teased the crowd. “Presumably when I retire, possibly several years from now.”