While we at TTAC continue to cover the serious, the silly and the sublime from the world of cars in this holiday season, there’s a lot going on behind the scenes. We have a grip of new blog and editorial series in development right now, the first of which we’re debuting today: The Project Better Place Birthwatch. This series will be a collaboration between a new contributor here, Tal Bronfer, who will be monitoring and reporting on Better Place’s Israeli rollout, and Martin Schwoerer who will be covering Denmark’s collaboration with the EV dream company. True to TTAC’s mission, we’ve asked Messrs Bronfer and Schwoerer to dig deep into Better Place’s heady swirl of public funding, private companies, and new technology to critically explore the reality of Better Place’s reimagination of the automotive relationship. Because coverage of all things EV tends to be enthusiast- or hobbyist-oriented (read: strictly for the fanboys), the idea for this series is to look beyond Better Place’s green-tinted pitch and learn more about the true viability, costs, benefits and complications of the nascent EV infrastructure business. To ensure that we don’t miss any of the important questions, please take a moment to read Tal’s introduction to the fundamentals of Project Better Place, and let us know what questions you would like answered and what elements you would like to see explored as we take on this sprawling story.
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