Media outlets around the globe are regurgitating Ford’s Press Release on its latest safety gizmo: Rear seat air bag seatbelts. Next year’s redesigned Explorer gets the optional new belts first with worldwide rollout expected someday. According to Ford, its all about the children: “The advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries.” However, don’t expect moms to flock back to Explorers thanks to the availability of yet another set of air bags. CarMax put out a release recently on their research into women’s car buying priorities. Safety features came in fifth place as mothers’ primary reasons to buy. Price, reliability, fuel economy and spaciousness all beat out safety as the mom’s hot button issues. It doesn’t look like yet more airbags is going to be the thing to get the Explorer back in the hunt.
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