Tesla Roadster Buyer Report 2: Crickets Chirping

David Noland
by David Noland

It’s now been four months since I sent in my $5,000 deposit on a Tesla S all-electric four-door sedan. I still think it’s a cool car, but so far I’m very disappointed in Tesla’s communications with us S owners. After an initial flurry of messages confirming the order, assigning me a production number, and inviting me to the opening of the New York Tesla store, I’ve heard exactly zilch from the factory.

Perhaps naïvely, I’d assumed that as a paid-up member of the Tesla family, I’d be receiving a steady flow of updates on the car’s development. How’s the testing going? Any big design changes? What’s up with the new S factory? I haven’t a clue. I was also expecting some customer surveys, asking us about our preferences for cost-vs-range, or electronic gizmos in the cockpit. Again, zilch.

There is an “Owners Only” section of the Tesla website, which requires a user ID and password. But it’s also a disappointment: a few tired old press releases and some desultory owner comments, mostly related to the Roadster. Under the discussion category “Model S development progress” I found mostly other S owners crowing about their sequence numbers. The last “owner update” on the owners-only section of the website is dated June 23.

With 1500 S customers putting down at least $7.5 million in deposits, you’d think Tesla could afford to hire somebody to send out a monthly update on the car. But apparently Tesla doesn’t put much stock in such mundane stuff. The company’s general on-line newsletter—-available to anyone—has made only one appearance since April. There was only one newsletter for the entire year of 2008. I sure hope their customer service on the car is better than this.

David Noland
David Noland

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  • Ryv Ryv on Sep 18, 2009

    As a marketing guy I completely agree with the writer. Here Tesla has an incredible opportunity. Not only have they conned $5000 out of you but they have the opportunity to turn you into the best type of advertising and EV advocate - the word of mouth type who will extol the virtues of the Tesla S sedan long before it is out. Your first adopters, that fanatical market base that advertisers and marketing folks are thrilled to find. I understand completely. And Tesla should be writing press release after press release as well as general marketing fluff and getting it out to anyone who will listen so that before this vehicle gets even 6 months to production even non-auto industry enthusiasts will have heard of it. It's really too bad is all I'm saying.

  • CyCarConsulting CyCarConsulting on Sep 18, 2009

    Tesla means Dale car in english

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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