Veyron Customer Sues Bugatti for Non-Delivery

Barry Zekelman is not short of a bob or two. Canada.com reports that the Windsor industrialist recently sold his steel tube-making business to Russia’s OAO Novolipetsk Steel for a cool $1.5b billion. Baz worked hard for the money; he helped build-up the family biz from its $2 million dollar roots. So it’s no surprise, really, that Zekelman isn’t a patient man when it comes to plunking down $1,553,354.47 for a Veyron-shaped plaything and getting bupkis in return. Earlier this month, Mr. Zekelman filed a lawsuit against VW’s luxury brand in Michigan court [ pdf here]. After pointing out that “although it conducts business in Troy, Michigan, it has not registered with the Michigan Department of Energy, Labor and Economic Growth as required,” Zekelman’s briefs accuse Bugatti salesman Ross Dressel of ye olde bait and switch routine . . . .

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“On December 23 [Merry Christmas Mr. Lawrence], 2008, at 9:22 a.m., Mr. Dressel informed Mr. Zekelman via email that Bugatti Troy would not be delivering Mr. Zekelman an Italian Red 2009 Bugatti Veyron 16.4 Coupe. Instead, Mr. Dessel offered to deliver a 2008 Bugatti.”

And for good reason; according to the lawsuit, Bugatti isn’t building any 2009 Veyrons. Anyway, Zekelman declined Dressel’s kind offer of last year’s model—for the same money as an ’09—and asked for a full refund. Dressel agreed.

By August, Zekelman gave up, accusing Bugatti et al. of “unjust enrichment” (a charge of note for New GM’s shareholders). He’s now demanding treble damages, costs, interest on the payment and attorneys’ fees. That’s $4,660,063.41, and the rest.

We’re a little late to this story, but we’ll keep an eye on it, so our Best and Brightest don’t fall into the same trap. [thanks to polishdon for the link]