June SAAR 9.7 Million With 75% Reported

by Bertel Schmitt

Published: July 1st, 2009

Chrysler press release: “Overall industry figures for June 2009 are projected to come in at an estimated 9.7 million SAAR. ”
Expected around 10 million . . . depending on who was doing the expecting.

Automotive News:

BMW Group –20.3 percent
Chrysler –41.9 percent
Daimler AG –26.4 percent
Ford Motor Co. –10.7 percent
General Motors –33.4 percent
Honda –29.5 percent
Hyundai Group not reported yet
Jaguar Land Rover not reported yet
Maserati –47.9 percent
Mazda not reported yet
Mitsubishi not reported yet
Nissan –23.1 percent
Porsche –66.0 percent
Subaru +3.4 percent
Suzuki –78.0 percent
Toyota –31.9 percent
VW -21.3 percent
Other –23.7 percent
TOTAL –28.4 percent

First six months 4,177,830 units sold, –37.2 percent

Update follows

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 22 comments

AJ on Jul 02, 2009

Subaru sales up? Hum... If you go out west, you'll notice a lot of women with mullets driving Outbacks. Well they do have more disposable income I've read. ;)

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Wsn on Jul 02, 2009
mikeolan : July 1st, 2009 at 4:14 pm In retrospect from my ownership experience, [Subarus] really aren’t good cars- even Chryslers have better interiors and build and materials quality. --------------------------------------------- I just bought a new Legacy a couple months ago. As biased as any other TTAC reader, I didn't bother to test drive a Serbring. But it might have been a mistake if you are right here. But I did have experience with the Camry (Dad got one) and test drove the Accord and the Sonata. After I made the purchase, I had the chance to drive a 4wd new Fusion and an Altima. You know what, I think my Legacy and the Sonata have the best interior. The Accord's auto shifter gate is a real turn off and the whole car feels a bit too large for my ever congested city. The Altima's interior is absolute crap. The all new Fusion looks sporty enough, but the steering is lighter than the Camry.

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Wsn on Jul 02, 2009

Oh, just in case someone wants to know who is buying Subaru at this time. My family is double professional, has a house, has a mortgage @ 1.75% interest or HLOC @ 2.25%. Not gay. Politically liberal and economically far right.

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Dhanson865 on Jul 02, 2009

@wsn who has a mortgage @ 1.75%. Do you have an exit strategy or are you going to be one of those fellows with a foreclosed home in a couple of years? http://www.mtgprofessor.com/tutorials2/option_arm_tutorial.htm http://www.businessweek.com/magazine/content/06_37/b4000001.htm

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