Cash for clunkers has moved up the “hey, you know about cars, right?” list of questions. Friends and acquaintances with little intrinsic interest in the world of cars have been asking “what the deal is” with the program with surprising regularity. Needless to say, it’s difficult to explain and I usually end up pointing people to the CARS website and Kelly Blue Book’s clunker calculator. And guess what. Despite having been asked about the program by a number of people, I know of nobody who has actually qualified. In other words, the program is already a success. After all, the biggest fans of clunker-culling admit that the current plan has too many strings and not enough money to truly impact new car sales on its own. And yet, everyone knows that the program exists without knowing whether they qualify. The resulting search for information drives curious souls who don’t have automotive blogger friends straight into the arms of dealers. Cash for clunkers is a classic come-on. If there was any doubt before, Chrysler’s latest Big Summer Incentive proves it.
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