Now for the Real Interbuildability
Years ago, I was in a new Volkswagen factory. Different cars of different brands were rolling down the same assembly line, most of the work done by robots. A huge stamping machine made fifty fenders, dropped the tool into a storage bin, grabbed another tool and made eighty doors. I said to the guy who showed me the factory: “Soon, you can ship the tooling to another factory via e-mail.”
“Sure,” the guy said. “As long as they all have a setup like this.” This is what Ford seems to be doing.
When Ford builds a new plant anywhere in the world, it is now required that it has the same processes and equipment as other company facilities. This is what Ford manufacturing chief Joe Hinrichs said at the same conference, where GM gave a stand-up routine about interbuildability.
Ford simply calls it “standardizing.” Their Ford Fiesta subcompacts built in China will come from a factory identical to Ford’s Cuautitlan plant in Mexico. In three years, ten Ford assembly plants in North America should achieve the same “levels of body shop flexibility,” Hinrichs said in a keynote speech at the Automotive News Manufacturing Conference.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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ZoomZoom: I was “government schooled” in the 60s and 70s, and I have an advanced degree today. In retrospect, I do believe that I was not served well by my public school education. agenthex responds: ...given what I recall of your other posts, are you sure you’re served well by that advanced degree. Wow. Was that a serious response? By the way, you missed a question mark on the end of that...
It was an honest self-assessment from my personal perspective, given my life experiences. That is to say, I'm NOT offended by the comments that Mikey thought somebody like me would be offended by. I stated that, and I stated the reason behind it. It was not an invitation to insult me. Others may feel differently than I. If so, they should have responded with their own opinion from their own personal perspective, without vitriol. Issuing insults does not encourage free and open discussion, and so I'm ending my presence in this thread. By the way, my "nitpicking" was merely done in good humor. I just thought it was funny, and I was hoping that it might be an ice-breaker that we could all kind of laugh about and move on. I see now that that's not possible. Just to be clear, I most certainly didn't mean to dis anybody's reputation or intelligence. I apologize if that was the perception; I probably should have used an emoticon. Or better yet, just ignored the comment. Maybe I'm reading a bit too much between the lines here, but I think this conversation has run out of safe pavement. For that, I'm truly sorry, and I'll be more careful in the future.