Porsche Barely Scrapes By Bankruptcy, Situation "Critical"

Bertel Schmitt
by Bertel Schmitt

Forget Jack Baruth and his girlie Boxster. The whole Porsche company is quickly skidding out of control. Porsche, the company that supposedly has more money than Scrooge McDuck, the company where CEO Wendelin Wiedeking and his CFO Holger Härter supposedly take a daily dive into the money, was—hold on to anything stable—facing insolvency two months ago. This is what readers of the German magazine Der Spiegel will read on Monday. The Süddeutsche Zeitung has an advance copy.

According to the report, Porsche was out of funds between March 22 and March 24, 2009. An insolvency could only be averted, because Volkswagen graciously handed them a €700 million loan. Yes, the same Volkswagen Porsche was buying. That loan only had a term of six months. Porsche was then able to secure a €10 billion bank loan, but had to put the crown jewels of the Porsche family in hock. This triggered a family feud, and an offer from Volkswagen to take Porsche over instead, lovingly documented in the annals of TTAC. Now it turns out that the €10b loan was used to pay off a previous €10b loan – Porsche turns more and more into a dead beat that uses a credit card to pay of another credit card balance.

Porsche needs more money. Currently, another €2.5 billion are considered necessary. Porsche is in “a critical situation,” Wendelin Wiedeking told his supervisory board. Also, Wiedeking should talk to CFO Holger Härter more. Wiedeking told the baffled board that he “had not been informed about the precarious situation until a week before March 24.”

Instead of wallowing in money, Porsche is looking at a debt load of €9 billion. Talks about a merger of Porsche and Volkswagen were broken off last week, and then re-started, but the revived talks lack the necessary spirit and urgency. The obvious leak to Der Spiegel could re-focus the attention. And/or humiliate Wiedeking even more.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • CarnotCycle CarnotCycle on May 27, 2009

    They'd make a great match with Fiat.

  • 991.2 991.2 on Dec 27, 2016

    OK lets move ahead 6 1/2 years. I'm now driving my 2017 Carrera 4 and it is one fabulous car. Super cars have arrived big time and Porsche not actually a super car still sells more than the rest combined or maybe not. When I was young I drove a 1975 914, granted it got sneered at by the 911 crowd and later a 924, granted that was a bad build, but I am still glad to be around to enjoy the experience.

  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
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