By on March 1, 2009

The “contest” is now closed. A big, hearty thanks to all who put up with this process. We are now going to retreat to a secret location to choose the winner. It’s not going to be easy because we’ve received so many strong submissions . . .  Thanks to John de Pinho (FishTank) for the t-shirt mockup. Do I feel another contest coming on? Jeebus, help me.

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41 Comments on “I Know You’re Sick of This, But Indulge Me These Last, Final Logo Contenders . . ....”


  • avatar
    Strippo

    #6 is just right. You might want to downsize the gray text just a smidge more and “distress” the rubber stamp effect a bit, but yeah. It fits.

  • avatar
    RayH

    The T-shirt is absolutely brilliant. I would not forget to look up that website when I got home. I trust many other people would be the same way.

  • avatar
    PG

    That T-shirt is HILARIOUS! I’d so buy one of those!

  • avatar
    dgduris

    6b.

    But 6 from the last set is better – IMnsHO.

  • avatar
    Strippo

    I’ve seen several good ones, but I think ultimately the look should have a gritty, non-glossy Henry Rollins-ish “200 lbs is always 200 lbs” vibe to it.

  • avatar
    elloh7

    The gritty / dirty / smudgy stamp look is interesting, but unfortunately would be difficult at best to reproduce (cost-effectively) in screen printed or vinyl media. It also produces a disconnect with the rest of the site’s overall look and feel, which is clean, sharp, and uncluttered.

    After giving my eyes a break from my own submission, I’m most happy with the work put in on #2 above. Not real excited about the photo used for the header.. its a little washed out and busy compared to what we’ve already got. But the logo itself works well, is simple and easily reproducible in about any medium you can imagine.

  • avatar
    bodayguy

    I think all of those work pretty well. #2 did a nice job of giving you a whole palette. I even like the favicon there.

  • avatar
    Strippo

    Branding can’t be subject to compromise for any reason. You just end up with, well, Pontiac.

  • avatar
    CAHIBOstep

    #2

  • avatar

    There’s something about the third one: a car with the “!” at the end. I love it.

    We have some seriously talented people in our B&B.

  • avatar

    I really like justice still, but can understand that logos should be simpler. So I guess I’m with Sajeev on really liking #3. Subtle, but not too subtle.

  • avatar
    homeworld1031tx

    I like number 2 the best. While the actaul picture slice of a car might turn some people off, it’s important to remember that it can be replaced with anything else that eventually comes up as more appealing. plus it looks like it is already pretty well developed.

  • avatar
    hwyhobo

    6a

    I don’t see the need to add “ttac.com” underneath. If they’re seeing the logo, they are already here. It’s redundant.

  • avatar
    Robert Frankfurter

    For the web I see in a close race 2 ahead with 4 as honorable second place winner.

    Anyhow – whichever logo makes it – basically all of them are nice to look at and transport the core message well.

    I would strongly consider the one of them which also comes easy on t-shirts and mugs.

  • avatar
    boosterseat

    #4 or 5 look good. Some of them don’t have the name with the .com or the ttac.com, which is essential.

  • avatar
    GiddyHitch

    I vote for #2, though just be sure to change the background photo to something more, um, “current”. I like how it looks like an actual evolution of the current design and gives you an entire spectrum of icons and logos to work with.

    As long as we’re giving input, how about rejigging the home page so that new Car Reviews and Editorials don’t disappear under the avalanche of Latest News items. Maybe break it up into three sections with each one displaying the latest three or five items for that section. Keep the Latest News section on top so that the page doesn’t stay too static. Just sayin …

  • avatar

    Still boring, but better.
    6 is good.

  • avatar
    OrkneyDullard

    IANAGD, but these are great, particularly the first one (truth/TTAC speech bubble). Nice work!

  • avatar
    Autobraz

    I liked #6 better, but I LOL’ed at the flaming logo with “no flaming please” – that would make a good t-shirt too.

  • avatar
    Detroit-X

    I like the logo set with the tire (I do like that the tire is a photo, not a graphic, too). I voted for the “tire logo” logo on the first round. It is the only one that pops out and creates familiarity to me, so far. The tire is just generic, though; maybe something could be added to it, like lettering for some slogan.

  • avatar
    thalter

    I still feel that justice (#1) captures the spirit of this site better than any of the other submissions I’ve seen.

  • avatar
    Michael Ayoub

    I’d rock that shirt.

  • avatar
    Strippo

    This site has nothing to do with justice, and “truth” and “justice” are not equivalent concepts. There is no weighing or balancing involved with truth. It just is.

  • avatar
    FishTank

    To Strippo:

    I beg to differ…

    “Justitia is most often depicted with a set of weighing scales typically suspended from her left hand, upon which she measures the strengths of a case’s support and opposition. She is also often seen carrying a double-edged sword in her right hand, symbolizing the power of Reason and Justice, which may be wielded either for or against any party.”

    If that doesn’t sum up this site, nothing does. She is the symbol for every aspect of TTAC. From the “cases” being presented by the authors/writers – to the often heated debates by the Best and Brightest, all weighing both sides of the arguments presented – the good and bad of each auto related discussion.

    But then I’m slightly biased ;-)

  • avatar
    Strippo

    Justice is about restoring balance with lawful authority when truth demands it. This site should not even give the appearance of being in the justice business. That would be pretentious. At most all TTAC can do is give an opinion about what “justice” demands given what it sees as the truth. The scales of justice are not TTAC’s to balance.

  • avatar
    RayH

    Are you now accepting customer deposits on the shirt? I slept on it and want the shirt still.

  • avatar
    italianstallion

    #3 is the best one yet. Lose the car and “!” bubble though.

  • avatar
    like.a.kite

    I sent my submission twice to editttac@gmail, and it has not appeared anywhere. It is this one:

    http://img.waffleimages.com/ba200b29435c0991accb1290b4857dc1b28f476f/ttac_cole.jpg

    Why? (You’ll have to paste the link in.)

  • avatar
    confused1096

    #6 looks good to me.

  • avatar
    FishTank

    Strippo:

    I like you.

    We’re not talking about actually lynch mobbing Detroit et al and running with pitchforks and torches to chant “Death to Wagoner” in front of the castles walls (though maybe…).

    The writers on this site have inside info, contacts and informants that help to glean “Truths” about the auto industry that the general public most likely wouldn’t know about, helping to balance perspective, and potentially tip the scales.

    The scales of justice _are_ TTAC’s to balance. That’s the point of this site is it not? It’s about weighing in on a topic/discussion, presenting all the facts and then passing judgement. If not, then there wouldn’t be a B&B forum where the writers themselves actually ASK the B&B to offer their opinions. “Justice” is manifested in an (informed) opinion, which can either damn or praise.

    Justice: “the administering of deserved punishment or reward.” “Judgment of persons or causes by judicial process: to administer justice in a community” (The site and forums). “the moral principle determining just conduct” (The recent fleecing of North American’s $).

    Look at ancient Egyptian Mythology…
    “Osiris and Maat would meet you to weigh your heart. The heart was placed on one side of a scale and Maat’s Feather of Truth on the other side. Forty-two gods or goddesses would interview the heart. They questioned it about crimes it may have committed. If the heart was light with no hate, the person would gain eternal life. If the heart was heavy, the goddess Ammut would eat it.”

    Lady Justice is that symbol – plus mummies don’t print very well ;-)

    “Judging” car execs, car designs, bonuses, company directions is _exactly_ what this site does. It’s what makes this site a daily read, it’s what excites, it’s what engages – and most importantly, it’s what makes this site _different_ than any other one out there.

  • avatar
    mocktard

    #2 is my favorite… a good, space-efficient arrangement, with nice site and pallet integration.

    I also like #3 and #6; I had an idea much like #3 except the car had a blindfold on, as in blind lady of justice. Though maybe Strippo will have my head for the comment heh.

    Overall I think the options are improved!

  • avatar
    drewdraws2

    I wanted to thank everyone who likes #2. I tried hard to make something modern, simple (so it will last) and versatile. Some others in this group are well done too though.

    I wanted to be sure everyone understood that as GiddyHitch said, that background image was really just an example, and not meant to be the actual new header image. I just dipped into my personal photo albums for something red with a chromed gas cap!

  • avatar
    Pig_Iron

    Flames with no flaming please – That’s a great capsulization of the TTAC nation.

  • avatar
    keepaustinweird

    #6 – rubber stamp

  • avatar
    Strippo

    The scales of justice _are_ TTAC’s to balance. That’s the point of this site is it not? It’s about weighing in on a topic/discussion, presenting all the facts and then passing judgement. If not, then there wouldn’t be a B&B forum where the writers themselves actually ASK the B&B to offer their opinions. “Justice” is manifested in an (informed) opinion, which can either damn or praise.

    We’ll have to agree to disagree. Let’s just say that I’m well-acquainted with the practice of balancing scales, so I’m not exactly objective about this, either. But it’s a different mindset than what is practiced here. A proctologist slipping on a glove with a finger pointing to the heavens is a more appropriate symbol for what TTAC actually does.

  • avatar
    dolo54

    Ahhh much better. I like #3 and #6 here. Both will read well as bumper stickers and work in many different applications. And the t-shirt is great. You gotta make those.

  • avatar
    jayparry

    Wow… number two is simple… web 2.0… says blog. love it. I would almost vote for it over mine! (angled grungy)

  • avatar
    Kurt.

    Love the shirt. I hope to win one someday!

  • avatar
    Aeroelastic

    #3 and #5 please!

  • avatar
    MagMax

    Number 6 looks simple, stands out, and says it all.

  • avatar
    KnightRT

    http://www.latimes.com/business/la-fi-neil3-2009mar03,0,4614913.story

    You’re not charging enough. Look what I could make you for a million dollars. Here’s some text:

    “According to “Breathtaking,” the new Pepsi logo lies along a trajectory of human consciousness that includes in its arc the Vastu Shastra, a 3,000-year-old Hindu architectural guide; Pythagoras (the Golden Section); the Roman architect Vitruvius; the Fibonacci series; Descartes; and Corbusier.”

    Descartes, people. Descartes.


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