Bailout Watch 453: Why, This Is Becoming Downright Political!

Edward Niedermeyer
by Edward Niedermeyer

With what one hopes is feigned incredulity, the Freep‘s Sarah Webster marvels at how political the issue of GM’s bankruptcy has become. “I must confess,” writes Walker with a conveniently wide-eyed naiveté, “I was quite surprised when the issue of whether General Motors Corp. or Chrysler LLC should file for bankruptcy took a turn to the political when the automakers first approached the federal government for a rescue package last fall.” Yeah, it’s a shocker alright. But why is Walker so surprised?

Because most folks in Detroit have known for some time that GM and Chrysler can’t pay their own bills without federal assistance. They are, essentially, bankrupt. Consequently, they are forced to do all the things that bankrupt companies do, such as renegotiate debts, sell assets, restructure or liquidate — with or without a formal legal filing in bankruptcy court. Whether they file for court-protected bankruptcy or not, it’s pretty clear they will have to do all of the above with taxpayer cash, since banks aren’t offering risky loans anymore.

Since whether or not GM enters bankruptcy protection is “a wash” in Webster’s mind, there’s no possible reason for not supporting the fine work of funneling tax money into the whirling malestrom that is GM.

The task of praising these ongoing efforts fell to the Freep’s Tom Walsh though, whose piece lauds the panel as being “up to the task.” How does Walsh know?

It rolled out a $5-billion program last week to keep critical auto suppliers from collapsing and is expected to deliver progress reports on the status of General Motors Corp. and Chrysler LLC in the next few days, ahead of a March 31 deadline laid out in the terms of $17.4 billion in federal rescue loans to the two automakers.

And what does Walsh await from these fine public servants?

Expect acknowledgment that the companies have cut costs and made progress with the UAW. Presumably, that will be enough to allow the companies to keep the $17.4 billion they’ve already received. But future aid may be tied to completing deals with labor and bondholders… this group doesn’t seem inclined to just keep kicking the can down the road.”

Except that kicking the can down the road is exactly what Walsh is praising the PTFOA for. Allowing GM and Chrysler to keep their bailout money while kicking conditions for the first round down the road to the second round plays well in Detroit, but how does it bring the flow of federal dollars closer to an end? After all, the PTFOA’s Steve Rattner has already said that Detroit needs more than anyone has admitted so far.

Simultaneously decrying the politicization of GM’s “restructuring” while heaping praise on its most polarizing features is a delicate balancing act for even the Detroit Free Press. Especially when Ford is making all of the same union and debt reforms with no government money and more success, as witnessed by news that its debt buyback is oversubscribed.

But automotive journalists don’t earn their press junket meal tickets by cutting down the industry’s united front. Our job is to heap breathless praise on the latest pony cars a la Angus MacKenzie’s recent menáge a quatre with “the best ever pony cars.”

Except that just as the press acts as the Fourth Estate of government, checking excesses and reporting scandals, a healthily critical automotive press corps provide the tough love that automakers need to keep their sprawling businesses focused and successful.

MacKenzie, like the Freep, probably thinks of himself as the champion of the American biz when he pronounces that “20 years from now we’ll be calling these the glory days.” But by wallowing in Detroit’s muscle-bound past, Mackenzie merely flatters the worst instincts of America’s directionless automakers precisely when they need a gut check. Now, more than ever.


Edward Niedermeyer
Edward Niedermeyer

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  • Mark45 Mark45 on Mar 23, 2009

    What they need to do to sell cars is use China's trick, start a new brand with new dealers and name the car Toyoda. 50% of the people buying the cars won't know the difference.

  • Robert.Walter Robert.Walter on Mar 23, 2009

    Supbad75: "away, it’s time to focus on the cars that are going to put your ledgers back in the black." @Supbad75: Sadly, if you take pickups and SUV's out of the equation, these are the only cars that stand a chance of coming close to earning a per unit profit ... and the D3 know this...

  • Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Ollicat I am only speaking from my own perspective so no need to bash me if you disagree. I already know half or more of you will disagree with me. But I think the traditional upscale Cadillac buyer has traditionally been more conservative in their political position. My suggestion is to make Cadillac separate from GM and make them into a COMPANY, not just cars. And made the company different from all other car companies by promoting conservative causes and messaging. They need to build up a whole aura about the company and appeal to a large group of people that are really kind of sick of the left and sending their money that direction. But yes, I also agree about many of your suggestions above about the cars too. No EVs. But at this point, what has Cadillac got to lose by separating from GM completely and appealing to people with money who want to show everyone that they aren't buying the leftist Kook-Aid.
  • Jkross22 Cadillac's brand is damaged for the mass market. Why would someone pay top dollar for what they know is a tarted up Chevy? That's how non-car people see this.
  • 3SpeedAutomatic A great opportunity for an auto maker (Toyota) who’s behind the curve in EV development. Fisker would be the Leading Edge division with trickle down technology to the other divisions as EVs eventually become mandatory.
  • Jalop1991 ES500eToo close to Fiat there, guy.
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