"Chrysler Listens": Fiat Deal Repays Uncle Sam STAT

by Robert Farago

Published: March 23rd, 2009

chrysler listens fiat deal repays uncle sam stat

More than a few members of TTAC’s Best and Brightest have joined the Chrysler Listens customer advisory board. We’re starting to get some of these comms back, and they’re about as revealing as you’d imagine®. Only more so.

This message is a follow-up to our chat with Steven Landry, EVP of North American Sales, Marketing, and Mopar® Parts and Service at Chrysler:

This is a follow-up to the e-mails we sent last week regarding the Fiat® alliance. At Chrysler, we are working tirelessly with the assistance of the U.S. auto task force to continue our progress in meeting the requirements set for us by the government. At this historic time, we need every one of our Customer Advisory Board members who support our ongoing efforts to get the word out to all our local, state and federal representatives that Chrysler is a viable business on a stand-alone basis.

How Can You Help:

As you know, we want to dispel some myths that you may have heard about the Fiat® alliance. Here are some additional facts you may wish to share when talking to friends, family, neighbors or engaging online in forums, commenting on blogs, adding to your Facebook™ profile and/or participating in Twitter(SM) as well as other social media.

Although these talking points are not officially “public”, as our trusted partners, we thought you might find them useful.

Our plans for a global alliance with Fiat® equals global business:

* The alliance provides consumers with a more well-rounded product line, including small and fuel-efficient vehicles.

* Most importantly, the Chrysler-Fiat® alliance increases our ability to repay the government loan sooner.

Log on to the Customer Advisory Board to continue in the Discussion on this topic. Thank you for helping us share the facts about our alliance plans over the next few days. We appreciate your support.

Customer Advisory Board Moderator

Fiat is a registered trademark of Fiat SpA.

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Twitter is a service mark of Twitter, Inc.

Robert Farago

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2 of 9 comments

Jwolfe on Mar 23, 2009

Mr Hand "Is EVERYONE ON DOPE?'

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Rod Panhard on Mar 24, 2009

So how come this item from Reuters didn't get any traction, so to speak, in the mainstream media? "Chrysler, Fiat disagree over debt." http://www.reuters.com/article/ousiv/idUSTRE52J25320090320 Point being, Chrysler tells everyone that Fiat will take on 35 percent of Chrysler's debt. Fiat says, "No. We're just taking 35 percent of ownership. Not debt." So as I suspected all along, this deal is far from done. But Fiat wants to position themselves to be the first to get a hold of what assets might be left after Chrysler goes belly-up.

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