Will Ford Have a Fiesta Movement?

by Robert Farago

Published: January 11th, 2009

I’m sorry. I couldn’t resist. But c’mon; who came up with the idea of naming the “100 lucky people get to drive the Mexican-built U.S. market Fiesta before regular folks just like the MINI EV except perhaps not quite as exciting for the press or anyone else for that matter” website fiestamovement.com? Did one of the other Farley brothers take over for Jim down at The Blue Oval? Apparently not: “Getting serious about the small-car business is a big change for Ford,” Jimbo told Automotive News [ sub.] Anyway, do YOU have what it takes to drive a stylish econobox free for six months? In other words, can you make a two to five-minute video that Ford can use for its nationwide campaign, saving themselves a million in advertising agency fees? [come on after the jump] Here’s something odd: Jim Farley says annual American sales for the Fiesta– on sale next year— could range from 30k to 70k units, depending on gas prices. Correct me if I’m wrong, but that’s nowhere near enough throughput to get Ford out of trouble.

“We’re looking for an elite crop of drivers to take the wheel: people with a strong presence on the web, an ability to craft a compelling story through video, and a hunger for adventure. As a driver, you’ll receive monthly secret assignments from Ford Mission Control that will take you to places you’ve never been, to meet people you’ve never met, and to experiences you’ll never forget. And you’ll bring your friends and followers along for the ride. Each car comes with free gas, free insurance, and full concierge service for the duration of the vehicle’s six month stay. Many will apply. Only 100 will be handed keys. Show us you’ve got what it takes to join the Fiesta Movement.”

Robert Farago

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Gogogodzilla on Jan 11, 2009

Well, I can definitely say, as someone who has shied away from any car that Detroit has made for my entire driving history... ...that the Fiesta is the first Big-3 product that has my attention. When it comes out, it'll definitely be on my list of cars to test drive when it comes time for a new car. (I tend to like small, sporty hatchbacks with good handling.)

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Kurt. on Jan 12, 2009

It might be a "little, too late". The Fiesta is a wonderful little POS that America (read FORD) has needed in their line up for quite awhile. The new car should not set the numbers on fire but will definately take it's spot in the American auto buyers hearts. My question though is "Why Mexico?". The Euro Fiesta is a pretty good car. Why screw it up?

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