Well, somebody should. Dallas News columnist Chuck Bloom steps into the branding breach left open by FoMoCo's inability to define itself in the marketplace. In fact, Bloom doesn't just know what a Ford is, he's it: a Fat Old Rumpled Democrat. I know: nyuk, nyuk, nyuk. While Bloom's Op Ed raises the now-familiar Chevy Silverado-friendly America-first, look what they done to my factory jobs Ma socio-economic mindset, he distills the argument down to something altogether more interesting. "I have always believed that no man needs to own a Rolex or any other expensive watch in order to tell time. A Bulova or Timex does the same thing at a fraction of the cost. After all, isn't that the 'function' of a watch? Same holds true for being a FORD. My beliefs will get me to where I want to go; no need to own and maintain an expensive, overpriced philosophy. And when the others in this area realize that a FORD works as well, or better, than any BMW, things might get changed for the better." To which we might add, when Ford builds a car that works as well, or better, than a BMW, they'll sell a lot more cars.
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