When Alfred P. Sloan took the reins at General Motors, he had a clear vision of the company’s future: “a car for every purse and purpose." Sloan’s business model– offer customers a wide range of vehicles across distinct brands and encourage them to move “up” within the portfolio– was wildly successful. GM soon replaced Ford as US market leader, and never looked back. Ninety years later, the same structure is in place, but the car market has changed. And GM’s portfolio is part of the problem, not the solution.
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When you punch the Pontiac Solstice’s go pedal to the floor, you can almost hear that great Les McCann/Eddie Harris tune “Compared to what?” Normally, the Solstice is compared to the Mazda MX5 or its twin-under-the-skin, the Saturn Sky– which is a bit like comparing Heather Graham to Sarah Michelle Gellar and Salma Hayek. While it's clear that the GM cars have more visual appeal than the Japanese roadster, looks can be deceiving. Has GM “made it real,” or is the Solstice just playing a part?
In a recent comment, Stryker1 raised an excellent point: TTAC seems to have lost a bit of its "edge.” Upon reflection, I agree. I’m not one for excuses, but I reckon the loss of an internal organ threw me off my groove. At the same time, TTAC welcomed a large number of new writers and lost touch with a few familiar voices. The ad thing’s also jerking my chain. And the light’s bad in here. Anyway, I'm fully aware that TTAC will rise of fall depending on its ability to stick to its original remit: kick-ass reviews and take-no-prisoners industry-oriented rants. Here’s how I’m thinking of playing it…
Every race day, over a billion people watch Formula One on live TV. No wonder Mercedes Benz, Honda, Toyota, Renault and Fiat spend hundreds of millions of dollars to race their hi-tech cars at circuits all over the world. No wonder we’re witnessing a fight for the future direction of F1. In one corner, wearing red, silver, blue and white, are the teams, led by the Grand Prix Manufacturers Association. In the other corner, wearing dark blue blazers, is the sport’s governing body, the FIA. The battle comes down to two issues: technology and (surprise) money.
The sound jolted me from my reverie at a stoplight in a small town just east of San Antonio. It sounded like a weed whacker farting. I heard it again. I looked to my left. In the lane next to my Z/28 sat a two-door Hyundai Accent with Beavis at the wheel and Butthead riding shotgun. It had the obligatory coffee can-sized muffler hanging below the rear valence. Bolted to the deck lid: an erector set-type spoiler that looked like it weighed more than the rest of the car. Beavis (or maybe it was Butthead) had plastered the fenders and doors with decals of kanji characters and there was a bright red VTEC sticker splayed across the top of the windshield. It looked as though they had just seen “The Fast and the Furious” and they were out to cop some street creds in their killer kimchee burner.
Tribute bands are a beautiful thing: talented musicians who use their artistic gifts to duplicate other people's creativity and style for stupid easy money. Toyota’s full-size Tundra pickup is cut from the same cloth. Much like your favorite KISS wannabes, the big T's truck earns its keep by imitating Detroit’s core competency. Supposedly, that ain’t enough; US pickup truck buyers are thought to be more brand loyal than Queen fans (if you pardon the reference). So does the Tundra have what it takes to evoke the masters and rock the house?
You’ll never see one on the cover of a buff book or tuner title. They’re never the subject of motorsports art. Chip Foose's Overhaulin' crew wouldn’t touch one with a ten foot spanner. But for every pristine vintage roadster, numbers matching cruise night star and drag strip trailer queen, there are millions of "beaters” out there, saving wear and tear on a car owner's pride and joy or just racking-up the miles. A non-descript econo-box, compact hatchback, sedan, four-cylinder pickup or mini-van, the beater is motoring’s unsung hero.
Cruising into Newport in Maserati's Quattroporte (review to follow), I watched a Mitsubishi Starion drive straight through a stop sign and slam into the side of a BMW 3-Series sedan. Despite my reputation for unbridled, acid-tongued cynicism, my first thought was the same as yours: is everybody all right? After ascertaining that the meat wagon wasn't a life or death issue (at least as far as I could tell), and that plenty of gawkers had stopped to gawk, my second thought was less charitable: if I pull over as a witness, how long would it cut into my 24-hour test drive? And then I saw the Starion driver get out of his relatively unmolested POS and check his front fender for damage and I felt an enormous urge to stop, jump out and clock the guy. So my question is this: how do we get these stupid bastards off our roads? Better (i.e. not speed-obsessed) enforcement? Higher driving standards? How about any driving standards? I'm not saying anything about the Starion driver's ethnicity, but why are some states giving driving licenses to illegal immigrants who can't speak English? What the Hell kind of driving test doesn't require enough English literacy to read a warning sign? Your thoughts?
According to GM, happy days are here again. Profits are up, costs are down and the company’s turnaround plan is on track. The automotive media have swallowed The General’s spiel hook, line and sinker. The financial markets are ready, willing and able to view The General’s second quarter losses through the automaker’s prism of perpetual positivism, sending GM’s stock price to its highest level since last October. Well folks, it ain’t necessarily so…
Whatever else you can say about the Chevrolet Corvette, it isn’t a halo vehicle. Yes, it beats the Hell out of anything in its class and out bang-for-the-buck’s the big boys. But there’s not a single enthusiast driving around in an Impala SS thinking, "Oh yeah — I got the same AC vents as a 'Vette." In terms of appearance, the Avalanche resembles the Corvette about as much as Paul Giamati looks like Keira Knightley. Contrast this with the Porsche Carrera GT. Despite the astronomical price gap between the GT and an entry level Boxster, the family face is intact and the underlying product philosophy is identical: speed, handling, fun. That’s why it’s time for GM to use “America’s Sports Car” as the basis of an entirely new division– with Nissan.



Recent Comments
newcarscostalot - It looks nice. I would like to see a head to head comparison against this vehicle and other trucks under contolled conditions to see how it stacks up.
Cammy Corrigan - May I remind people that the 240000 figure is a production figure. They use those units to sell GLOBALLY, not just in the US. Through...
reclusive_in_nature - I think the recent Impala SS is worthy of the moniker (of course I own one). Say what you want about it’s handling or how hard the plastics...
reclusive_in_nature - So the vehicle company that isn’t castrating itself to meet CAFE regs is the one domestic company that hasn’t gone tits up. What a shock.
confused1096 - Very briefly in the ’80s there was a Camaro with a 4-pot under the hood. It barely got out of it’s own...
confused1096 - My best friend has a very well preserved ‘85 or ‘86. Great little truck for what it was, very well...
guyincognito - @ Robert Schwartz, Have you not been in Michigan lately? Most everyone still applies the possessive to all businesses. I’m going to Miejer’s, I...
guyincognito - Seriously? I’m no truck guy, but I still think this vehicle is more in line with the F-150’s mission than a Lightning. Why diminish the advantages of a...
Kendahl - The Mini is so different from the various BMW coupe and sedan models that I have to remind myself that it is built by the same company. I...
guyincognito - “Anybody can slap a few shiny shocks on a truck and some fender flares. This truck is really nothing more than a “ZR2″ F-150.” As someone with...