#tuners
What's Wrong With This Picture: Brand Management Edition
Typically, when a focused, well-branded company like BMW buys storied brands and then tries to combine them, the results are less than ideal for all involved. Thus far, BMW had actually been doing a fantastic job with its MINI and Rolls-Royce franchises, expanding into new niches while revitalizing potent brands with high-quality products. But putting the two together? It’s not clear how many buyers will line up for this Rolls-fettled MINI Goodwood (price estimated as high as £50,000), but at least the thing has good historical precedent in the Peter Sellers Mini-Rolls. And compared to some of the modern attempts to create premium city cars (hello Aston Cygnet), that makes this über-priced MINI-mashup something more than a mere cynical play for profits and C02 emission average reductions. In fact, it’s something of a tribute to BMW’s stewardship of two brands that could well have been botched over the past decade or so. Hit the jump for details on the Mini Goodwood’s posh appointments.
What's Wrong With This Picture: If You Love Something, Let It Go Edition
What's Wrong With This Picture: Put That Top Back On Edition
I just returned from the press launch of a certain, shall we say unexpected convertible. The kind of vehicle that makes you stop and wonder what’s being put in the water at a certain product planning department. Look for a review tomorrow, but in the meantime, as a kind of innoculation, consider this Subaru STI drop-top modified for Manchester Subaru. It’s one thing to chop the top off a car that doesn’t lend itself to convertible versions, but it’s quite another to add picnic basket-handle roll bars and then top it all off with a huge rear spoiler. It’s no Transvertible, but death is still too good for this little monster.
What's Wrong With This Picture: Taste Invaders Edition
In his recent review of the Lexus LX570, Michale Karesh noted that he
struggled to make this 5,995-pound, technology-packed, luxurious SUV make sense.
Apparently he’s not the only one. From the looks of things, the Japanese tuning house Invader Technologies is having a hard time making the LX570 make sense… at least to anyone who’s not a drug-addled, mobbed-up Russian gangster. I suppose that, by post-Mansory tuning standards anyway, the Invader L60 isn’t exactly breaking new ground… still, I’m amazed by how freshly insulted my optical nerves feel.
Cadillac Knows What The Kids Want
What's Wrong With This Picture: That's Not A Gullwing, This Is A Gullwing Edition
What's Wrong With This Picture: Leaf It To The Tuners Edition
The Mercedes Hot Hatch: Fantasy Meets Reality
What's Wrong With This Picture: Raptor Hunting Edition
Brabus Breaks New Ground In EV "Tuning"
With electric cars becoming the new big thing among car lovers with more money than sense, it’s clear that the world’s many tuning houses will try to get in on the action sooner or later… but how? Brabus has offered tuning packages for the Tesla Roadster since shortly after the EV sportscar launched, but the treatment has always been basically skin-deep: wheels, spoilers, lighting, and best of all,
several simulated engine sounds including that of a typical V8 combustion engine, a racecar engine and two futuristic soundscapes named ‘Beam’ and ‘Warp.’
Which is all well and good, but it highlights a real problem: tuners simply can’t improve the performance of EVs without replacing the batteries or reprograming the entire car. For a company like Brabus that’s used to turning crazy-fast Benzes into super-crazy-fast ‘bahn burners, this has to be a frustrating state of affairs. So what’s a tuner to do? Instead of dialing up the power, the future of EV tuning may just be in making these already-green cars even greener.
Ask The Best And Brightest: Infiniti AMG?
Quote Of The Day: Shelby Cobra And The Pursuit Of Distinctiveness Edition
Buick Regal GS: No AWD, One Second Slower Than Projected
What's Wrong With This Picture: Stealth Fuzz Edition
You’re driving down the road at a spirited tempo when you see a big, black, tuned Taurus. No biggie, right?
TTAC Project: The Zombie Sierra
I’m going drifting. I’m going drifting dressed in the finest English brown velour ever to roll out of Dagenham, England. I’m going drifting in what this week’s Curbside Classic should have been, a 1983 Ford Sierra. And with that, I rejoin TTAC after a long hiatus due to our wonderful country sending me to various deserts to hunt for Osama bin Laden.
I have survived, although my Hilux did not after one ill-placed Taliban rocket sent shrapnel through the radiator. I also relish returning to write for one of the finest audiences I know, the Best and Brightest.
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