Tag: Prius

By on July 22, 2021

While the Toyota Prius was an inarguable success on the North American market, its smaller sibling really only had a few good years before sales figures started trending in the wrong direction. The Prius C attempted to court urbanites (the C stands for city) by offering the same hybrid concept in a smaller package. Unfortunately, Toyota only managed to move around 13,000 between the United States and Canada in 2017 before its discontinuation the following year — leaving us with the standard Prius and the tongue-twisting Prius Prime Plug-in Hybrid.

But the C has since been revised in its native Japan, where it’s called the Aqua, resulting in a slightly roomier automobile with a new high-output bipolar nickel-hydrogen battery that’s supposed to deliver improved responsiveness and range. Considering the escalation of Western fuel prices, we’re wondering if it’s time for the Prius C to make a comeback in our neck of the woods or if it’s better left to cruise around the tight streets of Tokyo where its success is all but assured as the Aqua.  (Read More…)

By on July 19, 2021

2003 Toyota Prius sedan in Colorado junkyard, LH front view - ©2021 Murilee Martin - The Truth About CarsIt took many years before the first (non-wrecked) Toyota Priuses began showing up in the big self-service car graveyards I frequent, partly because Toyotas tend to hold together pretty well and partly because buyers of early Priuses seem to be the kind of car owners who obsess over the proper care and feeding of their vehicles. This ’03 Prius in Denver, painted in I Love Gaia Green™ (actually, it’s Electric Green Mica), appears to be one of those well-loved cars that finally just wore out. (Read More…)

By on June 25, 2020

Toyota Motor Corp. is recalling roughly 752,000 vehicles due to a presumed faulty hybrid system. Around 267,000 of the affected units are Prius vehicles sold in the United States.

According to the manufacturer, certain Prius (MY 2013-2015) and Prius V (2014-2017) models can fail to enter fail-safe driving mode in response to certain hybrid system faults. While the conditions for this are said to be fairly specific (though not explained by the automaker in any detail), the resulting failure would see the car lose power and stall. Obviously, this represents a safety risk.  (Read More…)

By on May 11, 2020

Back when your author was the (soon to be not) proud owner of a 93-horsepower Plymouth, Toyota was prepping the American populace for a new kind of driving experience. A futuristic one, and a thrifty one, to boot. Two decades ago, it debuted a model that first appeared in its home country three years earlier: the Prius.

Eighty trillion jokes later, and after selling more than 1.9 million of the things to U.S. consumers, Toyota is marking the Prius’ 20th anniversary in this country with a limited run of special edition models. And they happen to look better than the stock Prius. (Read More…)

By on April 30, 2020

2019 Toyota Prius AWD-e blue - Image: Toyota

It’s the Toyota Prius’ party and it can cry if it wants to. Two decades after its North American debut, the Prius is reportedly set to mark the occasion with a special edition. Whether or not the new reigning champ of the hybrid scene, the Prius’s own RAV4 Hybrid stablemate, is invited to the bash remains unknown.

Yes, the Prius has come a long way since its 2001 introduction, but time can either solidify a front-runner’s position or see it fall behind the pack, overtaken by changing trends. The Prius falls into the latter category. (Read More…)

By on December 17, 2019

2020 Toyota Prius and RAV4 Hybrid - Images: Toyota CanadaYou weren’t crazy. In 2000, when the Toyota Prius first arrived in the United States only slightly behind the Honda Insight, it wasn’t unreasonable for you to wonder whether the odd little duck had a future. And to be fair, it didn’t. It wasn’t until Toyota launched a new generation of the Prius as a more practical liftback for MY2004 that a hybridized future appeared plausible.

With little in the way of competition, Toyota sold 107,897 copies of the Prius in the U.S. in 2005. That made the Prius more popular than the Volkswagen Jetta and Mazda 3; more popular than the Toyota RAV4, as well. By 2012, Toyota had expanded the Prius family to include a plug-in, a subcompact Prius C, and a Prius V wagon. The result: U.S. Prius sales peaked at 236,655 units in 2012.

And then, for the Prius, it all fell apart. Half a decade later, total Prius sales were less than half that strong. In 2019, Toyota is tracking toward fewer than 70,000 U.S. Prius sales, the worst year for the nameplate since 2004.

Yet Toyota is on a pace for its hybrid family to earn roughly 226,000 sales in 2019. Granted, those aren’t 2012 levels. And selling at that level does require an array of hybrid options. But regardless, it’s clear Toyota has found its Prius replacement. As the Prius’s star fades, the RAV4 Hybrid is now Toyota’s primary hybrid volume driver. (Read More…)

By on June 3, 2019

2019 Toyota Prius AWD-e blue - Image: Toyota

The proliferation of hybrid vehicles has relegated the venerable, once-dominant Toyota Prius to a lesser plane of influence. This isn’t breaking news, as Toyota has seen the volume of its Prius family slide since 2012, falling below the six-figure mark last year for the first time in 14 years. Volume in 2018 was less than half of the number sold just six years earlier.

Still, the model’s decline stings. As May sales numbers roll in, the former darling of the green crowd finds itself outpaced even by a Ford sedan with no future. (Read More…)

By on April 3, 2019

On Wednesday, Toyota announced plans to offer royalty-free access to its cache of hybrid technology patents. While the automaker already licenses aspects of its Hybrid Synergy Drive to other automakers, the new strategy seeks to drastically expand the use of its systems as the world gears up for widespread electrification.

Toyota, cautious as ever, has been understandably hesitant to throw itself headlong into costly BEV development programs. It did have the foresight, however, to jump into hybrid technology earlier than most other manufacturers, and doesn’t want to see that edge lost as battery-only vehicles grow in popularity. Providing open access to the nearly 24,000 patents on hardware used in the Prius and Mirai could help the company stack the deck in its favor.  (Read More…)

By on December 14, 2018

While an inarguable success for Toyota, the Prius lost considerable clout through some odd styling decisions, a market trending toward crossovers, and smug owners who put a sour taste in everyone else’s mouth. I was never really a fan of the model, but I appreciated what it offered — outstanding economy, sufficient utility, and rather good comfort (especially in the current generation) for a reasonable price.

Hoping to reach new customers living in the snowbelt and restore some of its lost groove, Toyota has updated the Prius and will begin offering the model with all-wheel drive. Well, I say “all-wheel drive,” but things are a little more complicated than that.

The 2019 Prius AWD-e utilizes a small, magnetless motor to drive the rear wheels, while keeping the aft axle completely independent from the existing 1.8-liter hybrid system and its own pair of motor/generators. Fortunately, I had an opportunity to explore the new system in the wintry wilds of Wisconsin to see if it’s any good.

(Read More…)

By on May 14, 2018

All-new 2019 Honda Insight

The first-generation Honda Insight was a rare false-start for the company, marketed as a hatchback that had more doors than seats (three and two, respectively). Its atomic-egg styling enveloped a 67 horsepower 1.0-liter gasoline engine paired to a 10kW electric motor. The second-gen model, a more conventional car in terms of its styling and capacity, also fell a bit flat compared to the segment-leading Prius.

Honda’s betting the third time’s the charm, kicking off the mass production start of the all-new 2019 Honda Insight today at its plant in Indiana. Will this Insight electrify buyers or fizzle out? At first glance, it would at least appear they’ve got the styling right this time. Not everyone wants to shout that they’re driving a hybrid.

(Read More…)

By on December 18, 2017

Toyota logo dealership sign

Toyota, one of the original purveyors of hybrids, has recognized the need to juice its EV profile. Chevrolet, Nissan, and a bevy of other automakers already have an answer for customers looking to totally shun gas stations. Toyota does not.

The plan, unveiled Monday in Japan, calls for “more than ten” all-electric Toyota cars to be available worldwide by the early 2020s. This is quite a jump for a company that’s experienced in hybrids and PHEVs, but doesn’t currently offer a single example of EV technology here in America.

(Read More…)

By on November 20, 2017

2018 Toyota C-HR front LA: image - toyota

Late last week, Toyota announced it will conduct separate U.S. safety recalls of around 28,600 C-HR crossovers from the 2018 model year and approximately 39,900 Prius Plug-in Hybrids from 2012-2015.

For the affected C-HRs, there’s a possibility that the electronic parking brake might not operate properly. Toyota claims there is a chance the parking brake won’t disengage after it is applied. There is also a chance the faulty electronics might prevent it from being applied in the first place, which is a little more serious. In addition to creating a possible rollaway risk in certain situations, the automaker says it would be in noncompliance with a federal safety standards. (Read More…)

By on October 24, 2017

2017 Toyota Prius Prime white front quarter

Like it or not, bias is always going to be a concern whenever consuming any sort of media. Efforts can be made to present fair and balanced reporting on any issue, but the problem is, quite simply, that news organizations are made up of people who hold their own opinions. The best way the reader/listener/viewer can navigate the bias is to know what those biases are, and account for them.

Let me be clear – I’m biased against the Prius. Nearly two decades of negative reinforcement about the Prius and Prius drivers have hardened a dislike of the little wedge that promises nothing but slow driving in the left lane. Minimal performance and a focus on fuel economy above nearly all else is foreign to those of us who truly enjoy driving.

Thus, I dreaded the arrival of this 2017 Toyota Prius Prime to my driveway, worrying that I might doze off from sheer boredom during my commute. When I saw the white paint applied to the vehicle’s sharply-angled flanks, I was further concerned about the appliance-like nature of this plug-in people hauler.

(Read More…)

By on July 25, 2017

2018 Toyota Prius C - Image: Toyota.comIt started last year. Toyota, in concert with upgrading the Prius C with Toyota Safety Sense C added a matte black bodykit to the lower portions of the 2017 Prius C.

But for 2018, the Toyota Prius C is a veritable off-roader — a Rubicon-rolling, 4×4 river-fording FJ Cruiser successor.

The 2018 Prius C’s black cladding reaches up and around the wheel arches, and that cladding is interrupted at the Prius C’s chin by skidplate-aping metallic accents, heaven forfend. (Read More…)

By on March 8, 2017

2017 Toyota Prius

Attentive readers will have, by now, recognized that my automotive choices tend to run towards the, shall we say, flamboyant side. Our family daily is an inky-black Dodge Charger with a vanity plate which is guaranteed to enrage bumper-ogling Methodists. New, oversized rims are scheduled to be fitted the minute all this snow goes away. Meanwhile, the Ram 1500 with which the Charger shares driveway space is painted Look-At-Me Red, accented garishly nicely with chrome 20-inch rims. I drove a Lincoln Mark VII with an uncorked exhaust for many years. My neighbours love me.

So what am I doing in a Prius when my tastes tilt to the extrovert end of the spectrum? Well, it’s always fun to see how the other half lives, and in this case, I wanted to see how the thing would fare on a 1,000-mile journey in the dead of winter.

(Read More…)

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