#podcasts

As February ends, we look back a couple of weeks to the 2023 Chicago Auto Show on our latest podcast.

Hey there! Need something to listen to this weekend? I have got JUST the thing for you!

The TTAC podcast is back, and we were aggressively Midwest this time around.

The next episode of the TTAC podcast is here!

Hi there! Remember that podcast we did a few weeks back? Well, we’re back with more.

There’s also more to come.

One of my hopes as editor of this august site has been to get a podcast off the ground. It was a back-burner idea for years, then Matt and Steph and I recorded a trial run in 2020.

When I was a young lad, I had a box set of the goofball quiz show You Bet Your Life. Hosted by deceased comedy legend Groucho Marx, the program aired on both television and radio just as they were beginning to swap roles in terms of market dominance in the mid-20th century.

After ribbing guests, Marx would pause to acknowledge the sponsor. More often than not, they were Chrysler products — especially the now defunct DeSoto brand. While I had no idea if Groucho actually cared about the cars beyond the paycheck they offered, something about the format of having someone you actually liked pushing the product stuck with me. I’ve been a fan of DeSoto for years, despite having been born decades after it stopped existing as a brand.

It seems things might be coming full circle. With television now losing prominence to the internet, advertisers, in search of new avenues for income, and have stopped at podcasts. A recent Nielsen study estimated that roughly half of would-be vehicle shoppers visited a website for more information if they heard about it via an audio-focused medium with a strong personality behind it.