#heritage

“They don’t write songs about Volvos,” proclaimed an infamous Chevy billboard once seen in the Detroit area. Of course it wasn’t strictly true, but then Chevy’s two most recent forays into musical marketing, Volt Jingles versions 1 and 2, weren’t exactly “Little Red Corvette” either. And the trend seems to be holding: quality car-inspired music is slipping away. Even this song, the first Saab-inspired tune I’m aware of, is a wholly forgettable drone about fighting Saab’s inevitable closure. It’s not as bombastically awful as, say, the infamous Mercedes “One Goal” tune, but you know automotive culture is in trouble when the only music it inspires is about the closure of a niche Swedish nameplate. Unless the lyrics “we’re gonna make it, not gonna break it” has some kind of mysterious resonance for the daily Saab driver that I’m not getting. Either way, the world of car-inspired music needs some work.

They say beauty is in the eye of the beholder. Fat Chance! Beauty is sitting in a barclounger leather recliner and watching the world go past at 85 miles an hour. Of course in this 1985 Lincoln Town Car with 45k, the speedometer also happens to give out it’s all too shaky geriatric needle at 85 mph. So anything beyond that I consider ‘warp speed’ as I drive through North Georgia listening to some old time crooners from the Garden State. Speaking of that, did I mention this thing was bought new in two Jerseys? That would be Jersey City, New Jersey. As in Frank Sinatra’s hometown… the king of swing and the purveyor of all things cool. Well, that would actually be Hoboken. But close enough. Driving a Mafia and Spock sized coffin like this Lincoln is definitely a leap to my childhood in North Jersey. A friend of mine’s Dad actually became the head of the Gambino family for a short time. He’s thankfully only been in Federal prison twice so far. Then there was the house that burned down on a lot and remained a charred remnant for twenty years. A healthy reminder of who was in charge of our local government’s services.

The R107, with soft top raised, visits the Trapp Family Lodge

Imagine it is thirty years in the future, 2039, and you are driving in a hard top convertible made in 2009. It has had three owners, and sports a healthy six-figures on the odometer. Would you expect it to leak, rattle, and/or squeak?
Probably.
Would you expect it to look dated and out of place as we approach 2030 when cars (finally) fly and run by garbage-powered fusion generators?
Likely.
In 2029 there will be 1970s-era Mercedes-Benz cars still on the road though. By then they might rattle, leak, and/or squeak. They may even look a little dated. But not today. I drove this 1979 450sl to a dentist appointment this morning. Two weeks before I drove it from coast to coast, through rain, snow, and sun. It doesn’t rattle. It doesn’t leak. It doesn’t squeak. It is as solid today as the day it rolled out of Stuttgart thirty years ago. This thing is built like a tank.