The State Of Car-Inspired Music Sucks

Edward Niedermeyer
by Edward Niedermeyer

“They don’t write songs about Volvos,” proclaimed an infamous Chevy billboard once seen in the Detroit area. Of course it wasn’t strictly true, but then Chevy’s two most recent forays into musical marketing, Volt Jingles versions 1 and 2, weren’t exactly “Little Red Corvette” either. And the trend seems to be holding: quality car-inspired music is slipping away. Even this song, the first Saab-inspired tune I’m aware of, is a wholly forgettable drone about fighting Saab’s inevitable closure. It’s not as bombastically awful as, say, the infamous Mercedes “One Goal” tune, but you know automotive culture is in trouble when the only music it inspires is about the closure of a niche Swedish nameplate. Unless the lyrics “we’re gonna make it, not gonna break it” has some kind of mysterious resonance for the daily Saab driver that I’m not getting. Either way, the world of car-inspired music needs some work.

Edward Niedermeyer
Edward Niedermeyer

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  • ZoomZoom ZoomZoom on Dec 31, 2009

    Well I liked the song and the video, at least the first minute and a half of it. It had musicality, that much came through even on my laptop's cheap speakers.

  • 2Goldens 2Goldens on Dec 31, 2009

    Eeewwww...Kenny Loggins Lite. Faux heavy-metal guitar, lame lyrics. Can you say "embarrassing cliche?" Maybe the lyrics sound better translated into Chinese. "Highway to Hell" by AC/DC would have been a better choice. If Saab had built more cars like the prototypes in this video, they wouldn't need dumb-$hit videos like these to resurrect the brand. 'Loved the first prototype in the video with the entire passenger door system that moves forward...although I'd REALLY hate to get t-boned in that thing. Farewell, Saab...we hardly knew ye.

  • Panzerfaust Panzerfaust on Dec 31, 2009

    The song is not only banal, it's too long. If this is the level of enthusiasm left for Saab, I can say this brand is not off to automotive Valhalla, that is reserved for those who went down fighting.