#ecosport

In the good old days, when things were how they were supposed to, the first world got new cars first, and the third world got them three generations later. This time-tested principle is being set on its head. It started as an ugly trend in Japan, where Japanese received their new Latio ages after people in China or Thailand had already wrecked it. Subaru did a similar stunt with the XV. Now this disease is spreading to Europe, and the carrier is the Ford EcoSport.

The Ford EcoSport, launched last year into the wilds of South America, is being unleashed upon unsuspecting Europeans at the Geneva Motor Show. Handheld nerds already have been given an EcoSport preview at the Mobile World Congress in Barcelona.

Pressured by the Franco-Romanian Renault-Dacia Duster, Ford is using a pre-launch marketing gimmick to dust drum up interest in their newest offering in Brazil. The cute-ute is called EcoSport. Due to my duty to TTAC readers everywhere, I pledged to pay a deposit of US$2,500 in order to get a crack at the first 2,500 cars that will grace our streets.

Of course, I don’t intend to give them my hard-earned money. (They may count me as a hand-raiser.)

Henry Ford was no gifted artist, yet he made a car worthy of the common man. William Durant didn’t especially like cars, but created a marketing and distribution empire that inspired us all. And while Henrik Fisker’s car-centric life isn’t fully wikipedia’d, the first creation of the company that bears his name is an object of wonder and inspiration. The Fisker Karma, like every concept from any auto show, is a dream car: flaws and compromises intact.

While Detroit is getting ready for NAIAS, the archetypical Detroit company is showing its newest truck in India. At the New Delhi Auto Expo, Ford today unveiled the second generation of its EcoSport “compact SUV.” Our friends at India’s Motorbeam.com were there to snap some pictures for you. According to Ford’s press release, the SUV “will eventually be sold in nearly 100 markets worldwide.” So why haven’t you heard of a Ford EcoSport before?