Ford Launches New Global Truck In India

ford launches new global truck in india

While Detroit is getting ready for NAIAS, the archetypical Detroit company is showing its newest truck in India. At the New Delhi Auto Expo, Ford today unveiled the second generation of its EcoSport “compact SUV.” Our friends at India’s were there to snap some pictures for you. According to Ford’s press release, the SUV “will eventually be sold in nearly 100 markets worldwide.” So why haven’t you heard of a Ford EcoSport before?

The first generation EcoSport was made in Brazil only. Basically, it was a German Ford Fiesta / Fusion in truck’s clothing. Come to think of it, you HAD heard of the EcoSport before, in Marcelo’s (Not so) Brief History Of The Brazilian Car.

The second generation EcoSport won’t cause major outpourings of testosterone either. The trucklet is powered (well …) by a 1 liter three cylinder EcoBoost enginelet, of which Ford is proud that is “delivers power and performance that will rival a traditional 1.6-litre petrol engine.” Ford threatens that the “all-new engine will be made available in Ford models in China, Europe, North America and other regions.”

In addition to Brazil, the EcoSport will be produced in India in Ford’s Chennai plant, which is being updated to the tune of $142 million. Production in other markets may “be announced at a later time.”

With a belated start in the region, Ford is now betting big on Asia. Ford wants to achieve a 50 percent increase in worldwide sales by mid-decade to 8 million vehicles a year, Asia Pacific and Africa are expected to deliver 60 percent to$ 70 percent of that target, Ford says.

Join the conversation
2 of 28 comments
  • Stephenjmcn Stephenjmcn on Jan 04, 2012

    That looks just perfect for miniature cowboys. The best looking SUVs/CUVs are the larger ones (RR, Enclave, Toureg as examples), the smaller they get the harder it is to avoid looking dorky (Terios, Encore, THIS)

  • Daveainchina Daveainchina on Jan 04, 2012

    Wow is this ugly. Ehh It will sell in China, they seem to like ugly here. Assuming they put it up for sale in China.

  • Kurkosdr Someone should tell the Alfa Romeo people that they are a badge owned by a French company now.The main reason PSA bought FiatChrysler is that PSA has the technology to enter the luxury market but customers don't want a French luxury car for psychological/mindshare reasons. FiatChrysler has the opposite problem: they have lots of still-respected brands but not always the technology to make good cars. Not to say that if FCA has a good platform, it won't be used in a PSA car.In other words, if those Alfa Romeo buds think that they will remain a silo with their own bespoke platforms and exclusive sheet metal, they are in for a shock. This is just the start.
  • Arthur Dailey For the Hornet less expensive interior materials/finishings, decontent just a little, build it in North America and sell it for less and everyone should be happy with both the Dodge and the Alfa.
  • Bunkie I so wanted to love this car back in the day. At the time I owned a GT6+ and I was looking for something more modern. But, as they say, this car had *issues*. The first of which was the very high price premium for the V8. It was a several thousand dollar premium over the TR-7. The second was the absolutely awful fuel economy. That put me off the car and I bought a new RX-7 which, despite the thirsty rotary, still got better mileage and didn’t require premium fuel. I guess I wasn’t the only one who had this reaction because, two years later, I test-drove a leftover that had a $2,000 price cut. I don’t remember being impressed, the RX-7 had spoiled me with how easy it was to own. The TR-8 didn’t feel quick to me and it felt heavy. The first-gen RX was more in line with the idea of a light car that punched above its weight. I parted ways with both the GT6+ and the RX7 and, to this day, I miss them both.
  • Fred Where you going to build it? Even in Texas near Cat Springs they wanted to put up a country club for sport cars. People complained, mostly rich people who had weekend hobby farms. They said the noise would scare their cows. So they ended up in Dickinson, where they were more eager for development of any kind.
  • MaintenanceCosts I like the styling of this car inside and out, but not any of the powertrains. Give it the 4xe powertrain - or, better yet, a version of that powertrain with the 6-cylinder Hurricane - and I'd be very interested.