#chrysler

Rare Rides has featured plenty of Chrysler vehicles before, and some of them were even as large as today’s range-topping sedan. But none of them had quite as much trim as today’s subject.

From the last gasp of the truly full-size offerings from domestic manufacturers, it’s the 1979 Chrysler New Yorker Fifth Avenue Edition.

Though Rare Rides has featured many examples of vehicles which wore Chrysler badges and Ghia designs, there’s never been a single car which represented both.

That changes today, with this very rare 1953 Chrysler Special.

In the Stephen King novel Pet Cemetery, a rural family discovers that burying the body of a dead pet (and later, larger mammals) in the old graveyard out back returns the deceased family member to the clan — miraculously reanimated, yet fundamentally changed.

That seems to be what Fiat Chrysler has in mind for a famously long-running nameplate.

The junkyard tells me that the Fiat 500 depreciates nearly as quickly as the New Mini and Mitsubishi Mirage, though the current generation of 500 remains sufficiently recent that most examples I see are crash victims.

This car, though crashed, is still special: a genuine, numbers-matching Gucci Edition Fiat 500, found in a Denver car graveyard.

Seating, fuel economy, and traction: these are the three areas in which the 2021 Chrysler Pacifica and all-new Toyota Sienna will do battle, though neither of these vehicles is a direct match for the other.

In the shrinking minivan segment, the urge to offer everything a buyer might want has led us to this point. Orders opened for the all-wheel drive Pacifica on Friday — a product that Chrysler hopes will give would-be crossover buyers food for thought. In the Toyota corner, standard hybrid power and available AWD greets buyers for 2021. Similar beasts, but not at all identical.

Will seating decide the victor?

Rare Rides previously featured the last rear-drive Town & Country wagon, a model closely related to the sturdy and reliable M-body Dodge Diplomat. Today’s wagon is a sign of its times: It’s front-drive, efficient, and based on the K-car platform (like 98 percent of Chrysler’s offerings for the years 1981 through 1995).

Not that there’s anything wrong with that.

True to form, Fiat Chrysler has attempted to keep the Chrysler 300 relevant by offering rolling paint and package options. With sales bottoming out at 29,213 U.S. deliveries in 2019, the model is likely not long for this world. However, that’s hardly a good reason for the manufacturer to abate the time-honored tradition of trying to seduce a few more customers through new upholstery and some distinctive badging — both of which will be available for purchase in 2020, in addition to the obligatory paint updates.

Chrysler’s sizable sedan also sees price increases nearly across the board. While you’ll hardly notice the difference on most rear-drive trims, all-wheel drive models tack on an additional $250-370 against last year’s pricing. Think of it as an opportunity to further sharpen your negotiating skills, something we imagine your local dealership will be expecting you to do anyway.

If you want the big discounts, try to find holdovers from the 2019 model year. If you want the latest appearances packages that’ll guarantee you have the freshest 300 from the factory, read on.

The New Yorker name goes way back for Chrysler, running from the 1940 model year all the way through a series of K-car- and Eagle Premier-based front-drivers in the 1980s and 1990s. To me, though, the greatest of the Chrysler New Yorkers were the ones built on the majestic C-Body unibody platform for the 1965 through 1978 model years, and I have the most affection for the “we don’t care about oil prices” cars of the Middle Malaise Era.Here’s a (nearly) two-and-a-half-ton ’77 Brougham hardtop sedan, which met its doom in a Denver self-service yard last fall.

Snow Belt parents, rejoice. There’s one more minivan on the market with all-wheel drive.

The refreshed 2021 Chrysler Pacifica now offers an AWD system that can redirect power away from any wheel that’s lost traction. The system also disconnects when not needed, reducing driveline drag and improving efficiency.

No North American Auto Show in January? No problem, says Fiat Chrysler – “let’s bring some media to our neck of the woods to talk about the Chicago show.”

I can’t yet talk about the other stuff I learned in Auburn Hills last week – while I’m not a huge fan of encouraging OEM marketing plans by agreeing to embargoes, those same embargoes are meant to make sure we play fair with other media, and I’m on board with that – but there was one piece of news that’s no longer under embargo.

UConnect is getting an upgrade. A massive one.

Chrysler has certainly changed since emerging from the ashes of the Maxwell Motor Company in 1925, spending the better part of the 20th century purveying all manner of car to the American public. The current century has seen the company merge with Daimler, followed by Fiat. Now it’s cozying up to PSA Group, leaving many to wonder what purpose Chrysler serves beyond being the corporate namesake.

Officially, the merger isn’t supposed to impact any FCA or PSA brands. But the Chrysler brand isn’t exactly a model of industrial health. Its current lineup consists of four vehicles, one of which (Voyager) is just the lower-trim version of the non-hybrid Pacifica. The minivan sales are enviable, comprising over half of all vehicles sold within the segment for the United States last year — if you incorporate the Dodge Caravan — but Chrysler’s overall trajectory leaves much to be desired.

Not Fiat Chrysler Automobiles, mind you, but Chrysler. The brand. The maker of such diverse nameplates as the 300, which debuted in 2004, or the Pacifica and its ilk. Or the — wait, no, that’s it.

It’s easy to poke fun at Chrysler The Brand these days, what with Jeep and Ram doing the heavy lifting in terms of sales. As Matthew Guy recently told you, Ram bench-pressed some exceptionally heavy stacks this past year, sailing to new sales heights on the strength of two full-size pickups and a new HD model. Chrysler, barely mentioned in FCA’s recent five-year product plan, sunk to its lowest standing in decades.

Get this brand a new product that’s not just a variant of an existing minivan.

Earlier this year, when rumors of a forthcoming all-wheel drive Chrysler Pacifica arose, the minivan segment seemed ready to birth a rival to Toyota’s AWD Sienna. Instead, Chrysler ended up debuting a stripped-down version of the FWD Pacifica called the Voyager.

AWD isn’t off the table, it seems, but the traditional form of all-wheel traction is. A new report claims the coming year will bring an electrified AWD minivan from Windsor Assembly.

Night Court was ranked No. 21 on the Nielsen ratings and Nike execs were contemplating what eventually became the “Bo Knows” campaign when Chrysler’s Ultradrive automatic entered production in Indiana.

Boasting four speeds and a protective limp-home feature soon to be the butt of jokes, Ultradrive was Chrysler’s go-to FWD tranny for many a year. As you read yesterday, the original four-speed version will end production in 2020. Yet memories linger… perhaps even yours.

Today’s Buy/Drive/Burn is the first of two consecutive entries where we’ll be evaluating two-door offerings from the dawn of the new millennium. First up is the American car trio… though one of them is thoroughly European.