Maintaining Tradition: 2020 Chrysler 300 Receives New Packaging Options, Pricing

Matt Posky
by Matt Posky

True to form, Fiat Chrysler has attempted to keep the Chrysler 300 relevant by offering rolling paint and package options. With sales bottoming out at 29,213 U.S. deliveries in 2019, the model is likely not long for this world. However, that’s hardly a good reason for the manufacturer to abate the time-honored tradition of trying to seduce a few more customers through new upholstery and some distinctive badging — both of which will be available for purchase in 2020, in addition to the obligatory paint updates.

Chrysler’s sizable sedan also sees price increases nearly across the board. While you’ll hardly notice the difference on most rear-drive trims, all-wheel drive models tack on an additional $250-370 against last year’s pricing. Think of it as an opportunity to further sharpen your negotiating skills, something we imagine your local dealership will be expecting you to do anyway.

If you want the big discounts, try to find holdovers from the 2019 model year. If you want the latest appearances packages that’ll guarantee you have the freshest 300 from the factory, read on.

Mopar Insiders reported on the brand’s new Sport Appearance Package last week, and it has since appeared on Chrysler’s website for an extra $1,495. It adds the black 300S grille, 20×8-inch Black Noise Aluminum Wheels, black headlamp bezels, darker badging and some black accenting on the exterior. Don’t like black? There’s an identically priced chrome appearance package that does the the exact opposite.

The 2020 300S is also supposed to receive a Red S Appearance Package that adds all the darkened bits from the Sport Appearance Pack (with a red insert on the Chrysler logo) and opens the door for a unique Red Radar interior. But it hasn’t manifested on the brand’s website yet, indicating the brand may be saving it for later in the year when the rest of its new paint colors come out.

Frostbite, a color already offered on Dodge’s Challenger and Charger, has been added to the 300’s core lineup of hues for 2020. It’s a lovely, teal sapphire sort of shade (available now) and doesn’t come at a premium. It will be followed by late-availability colors Amethyst and Canyon Sunset, both of which help give the model a paint roster reminiscent of the late 1990s. Maximum Steel and Ceramic Grey are both gone for 2020, but you can still get the 300 in Silver Mist and Granite Crystal Metallic. Mopar Insiders said the new red interior will be compatible with all paint options except Frostbite — where it would look a bit odd — and costs an extra $300.

FCA has already shared photos of the new content, so we know it’s coming (the automaker isn’t likely to hold a parade to announce everything that’s new for the model). Check with your dealer if you’re keen on getting that flaming-hot interior and/or Red S Appearance Package. Pricing for the 2020 Chrysler starts at $29,590, with the top-trimmed 300C coming in at $41,995 sans options.

[Images: FCA]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Join the conversation
2 of 36 comments
  • Fleuger99 Fleuger99 on Feb 19, 2020

    I had one of these as a rental on a week's vacation last Sep. I enjoyed driving it, only complaints were the instruments looked very cheap and the seats were NOT comfortable. After about two to three hours of driving my back began to feel sore. I had the 6 cylinder engine and fuel consumption wise it was not bad at all.

  • MiataReallyIsTheAnswer MiataReallyIsTheAnswer on Feb 24, 2020

    The blackout pkg and "extra chrome" pkg were both available on 2019 models, I looked at a few when they were basically giving a THIRD off MSRP, selling new ones for just over 20k. Steal, I thought, but could only find V6s when I was looking so I ended up buying a used one with a proper Hemi.

  • Ted Lulis Head gaskets and Toyota putting my kids through college👍️
  • Leonard Ostrander Plants don't unionize. People do, and yes, of course the workers should organize.
  • Jalop1991 Here's something EVangelists don't want to talk about, and why range is important: battery warranties, by industry standard, specify that nothing's wrong with the battery, and they won't replace it, as long as it is able to carry 70% or more of its specified capacity.So you need a lot of day 1 capacity so that down the road, when you're at 70% capacity with a "fully functioning, no problem" car, you're not stuck in used Nissan Leaf territory."Nothing to see here, move along."There's also the question of whether any factory battery warranty survives past the original new car owner. So it's prudent of any second owner to ask that question specifically, and absent any direct written warranty, assume that the second and subsequent owners own any battery problems that may arise.And given that the batteries are a HUGE expense, much more so than an ICE, such exposure is equally huge."Nothing to see here, move along."
  • Roger hopkins The car is in Poland??? It does look good tho...
  • Kwik_Shift_Pro4X The push for EV's is part of the increase in our premiums. Any damage near the battery pack and the car is a total loss.