Always Be Closing: U.S. Vehicle Sales Top 17 Million in 2019

Matthew Guy
by Matthew Guy

Many talking heads and auto journos, your author included, theorized the American car market in 2019 would fail to sell in excess of 17 million new vehicles for the first time in several years. However, thanks to a late-year push, a total of 17.11 million copies of fresh metal moved off showroom floors and onto America’s highways.

If you’re keeping count, and many are, this makes for the fifth consecutive year the industry topped the 17 million mark. The only other two calendar years it did so was 2000 and 2001. We can draw these conclusions now that Ford has gotten off its Blue Oval butt and posted its numbers, a full 48 hours after just about everyone else.

Starting with the Detroit Three, sales were down across the board in terms of full-year numbers. Barra’s Bunch was off by 2.3 percent, Hackett’s House slid 3 percent, and Manley’s Machines skidded 1.4 percent. The latter is being carried by Ram trucks, by the way, which was up a gobsmacking 17.7 percent on the year — making it the only FCA brand to post a positive finish to 2019.

This speaks to Ram’s strategy of selling two different Ram 1500 pickups side-by-each. After a slow start, the tactic is paying off in spades, with the “new” truck appealing to customers who want all the latest toys, while the older Classic version is picked up by those seeking a deal. All this comes as the average transaction price of a Ram 1500 has jumped almost 50 percent from 2010 to about $50,000. Meanwhile, the average transaction price for the Ram Heavy Duty has increased more than 20 percent to about $55,000. This speaks to two things: the consumer desire for snazzier trucks and the manufacturer’s thirst for luxurious profits.

Across town, The General shed 66,991 units compared to 2018, which is about the entire yearly Porsche volume, if you’re wondering. GM’s fleet mix was 19.7 percent in the fourth quarter and 21.8 percent for the year, with Commercial and government deliveries making up more than half the company’s fleet sales. Average transaction prices at RenCen were $37,558 in Q4 and a record $36,844 for 2019.

Dearborn-based Ford, a company which finally deemed us slovenly journalists worthy of sales numbers a full weekend after most other brands played by the unwritten rules and released their stats on time, surprised no one by claiming 2019 as the 43rd straight year for F-Series being America’s best-selling pickup. With the addition of Ranger, Ford trucks produced their best sales results since 2005, with a total of 986,097 pickups sold. Lincoln is enjoying a well-earned resurgence — hooray for good product and real names — up by nearly 10,000 vehicles (8.3 percent) last year.

There were some losers last year, most notably Nissan North America, whose volume plunged a shocking 29.5 percent in December before sputtering to a 9.9 percent decline on the year. Product that’s in need of update doesn’t help this scenario, nor does ex-CEO Carlos Ghosn fleeing Japan in a musical instrument box to avoid trial. His press conference scheduled for later this week could do more damage to the company, especially if he starts to name names.

Winners? Well, the VW brand rose 2.6 percent last year thanks in no small part to revised and rejigged products. Subaru continues its sunny ways, setting a new all-time sales record of 700,117 vehicles, up 3 percent over 2018. That number marks eleven consecutive years of the company posting an annual sales record. In other words, it’s a very good time to be slinging the beauty of all-wheel drive.

Those average transaction prices and, according to some talking heads, negative equity levels remain high. But, in December at least, the average interest rate on a new-vehicle loan fell — for the third straight month — to 5.4 percent. That’s the lowest rate in about two years, according to Edmunds.

Did anyone in your circle of family or friends take delivery of a new car in 2019? Sounds off in the comments below.

[Image: Fiat Chrysler Automobiles, Lincoln Motor Company]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Oldschool Oldschool on Jan 07, 2020

    It still was a good year overall, especially considering how expensive new vehicles are becoming. Massive long term loans are the only way the majority of automakers are able to sell cars these days. GM throws a lot of cash on the hood in order to move its metal. I’m so surprised how many vehicles GM sells a year considering I don’t see a whole of GM products on the Westcoast besides for its Trucks. I see tons of Nissans though. New cars/trucks/suvs are slowly becoming out of reach for the average middle class family. And because newer cars are so reliable, there’s not much of a need for people to trade in their newish one for a newer one.

  • Jkross22 Jkross22 on Jan 07, 2020

    It's hard to believe people keep buying (or leasing) new cars. Just shocked that people keep shelling out big bucks for average cars. The appeal of a new car isn't lost on me, but spending $600-$900/month for it sure is. All to avoid budgeting $150/month for repairs on a nice used car? And you're still paying for tires, brakes and oil changes on new cars too, so the delta is even bigger.

    • Highdesertcat Highdesertcat on Jan 07, 2020

      "It’s hard to believe people keep buying (or leasing) new cars. Just shocked that people keep shelling out big bucks for average cars." But that is because they can afford it, and are optimistic enough about their future to put money on their bets. I believe right now is a great time to buy that new vehicle. Things look real good until the Nov 2020 election. After that, if the guy in the White House is voted out, I wouldn't give a plugged nickel for the economic future of America. Better enjoy the good time while you still can. Eventually it will change.

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  • Rust-MyEnemy Whoa, what the hell is wrong with Jalop1991 and his condescension? It's as if he's employed by Big Plug-In or something."I've seen plenty of your types on the forums....."Dunno what that means, but I'm not dead keen on being regarded as "A type" by a complete stranger"" I'm guessing you've never actually calculated by hand the miles you've driven against the quantity of gas used--which is your actual miles per gallon."Guess again. Why the hell would you even say that? Yes, I worked it out. Fill-to-fill, based on gas station receipts. And it showed me that a Vauxhall Astra PHEV, starting out with a fully charged PHEV battery, in Hybrid mode, on my long (234-mile) daily motorway daily commute, never, over several months, ever matched or beat the economy of the regular hybrid Honda Civic that I ran for a similar amount of time (circa 5000 miles)."You don't use gasoline at all for 30-40 miles as you use exclusively battery power, then your vehicle is a pure hybrid. Over 234 miles, you will have used whatever gas the engine used for 200 of those miles."At least you're right on that. In hybrid mode, though, the Astra was using battery power when it wasn't at all appropriate. The petrol engine very rarely chimed in when battery power was on tap, and as a result, the EV-mode range quickly disappeared. The regular hybrid Civic, though, deployed its very small electric reserves (which are used up quickly but restore themselves promptly), much more wisely. Such as when on a trailing throttle or on a downward grade, or when in stop-start traffic. As a result, at the end of my 234 miles, the Civic had used less gas than the Astra. Moreover, I hadn't had to pay for the electricity in its battery.I look forward to you arguing that what actually happened isn't what actually happened, but I was there and you were not."Regardless, that you don't understand it appears not to have stopped you from pontificating on it. Please, do us all a favor--don't vote."You really are quite unpleasant, aren't you. But thanks for the advice.
  • Tassos Jong-iL Electric vehicles are mandated by 2020 in One Korea. We are ahead of the time.
  • 1995_SC Can you still get some of the tax credits under the new program?
  • Analoggrotto HyundaiGenesisKia saw this coming a long time ago and are poised for hybrid and plug-in hybrid segment leadership:[list=1][*] The most extensive range of hybrids[/*][*]Highest hybrid sales proportion over any other model [/*][*]Best YouTube reviews [/*][*]Highest number of consumer reports best picks [/*][*]Class leading ATPs among all hybrid vehicles and PHEVs enjoy segment bearing eATPs[/*][/list=1]While some brands like Toyota have invested and wasted untold fortunes into full range electric lineups HyundaiKiaGenesis has taken the right approach here.
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