#celica

In 1970, Toyota introduced the world to a pair of cars based on a new platform: The Carina sedan and the Celica sports coupe. The Carina was sold in the United States for just the 1972-73 model years and disappeared without a trace, but its Mustang-resembling Celica sibling proved to be a big sales hit on this side of the Pacific. With their truck-appropriate four-cylinder R engines, though, those U.S.-market Celicas of the 1970s were slow and tended to sound like a Hilux groaning up a mountain pass in Waziristan with a load of 15 Red Army-battling mujahideen fighters. So, Toyota widened and lengthened the second-generation Celica, yanked out the truck mill, and dropped in a straight-six. Thus was the Celica XX born in 1978, and when it arrived on our shores in the following year, it had a new name: Celica Supra!

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

Toyota may have a new Celica in the works, according to gr86.org. While filing a trademark for Celica at this point in time seems to be rights retention more than anything, there is a trademark limitation of three years. After that time, Toyota would be required to re-apply to retain their rights to the iconic name.

In the recent Shelby CSX Rare Rides entry, long-term commenter 28-Cars-Later suggested some sporty competitors to the Shelby, all of which cost the same according to the state of Michigan. Japan, Germany, and America are well-represented in today’s trio.

Which one sets your sporty-small-car heart aflame in ’88?

Sporty styling, flip-up headlamps, and promises of performance. These three had it all in the mid-80s, but which one goes home with the Buy? Let’s find out.

I had another opportunity to visit United States Fleet Activities Yokosuka last week and, naturally, I brought along my camera for another visit to the “Lemon Lot.”

While my last visit noted the many people haulers for sale and focused on a pair of cheerful Toyota Fun Cargoes, this time, my attention was drawn to sportier fare.

For our readers under the age of 25, let me tell you a bedtime story. There once was a time when Toyota sold sports cars.

Seriously. The company now best known for beige once offered a fleet of interesting, sporty, high-performance cars. The Celica, Supra, Celica Supra, rear-drive Corollas, FX16 GTS, and MR2 all came from your friendly Toyota dealer. Nowadays, if you want a little pizazz with your “Famous Toyota Reliabilty,” you must wander to the dank corner of the showroom labeled Scion.

In the pre-Playstation days of the early ’90s, most Yanks knew nothing of the glory of an AWD turbocharged powerslide on gravel. I was lucky, as my dad installed a C-band satellite and we watched all kinds of oddball motorsport from around the globe. I especially loved watching Carlos Sainz and his Castrol-liveried Celica ripping up stages.

The homologation special has been around nearly as long as road cars have been built into racers. Nearly every OEM that went racing built street cars that aped the racers, in an effort to make certain parts kosher for the track or stage. Sadly, many of those meant for rally never made it here to the States, as there were few such enthusiasts here.

This 1980 Toyota Celica Supra Mark 1 – previously featured as a Curbside Classic right here on TTAC – has been stolen in Eugene, Oregon.

Let’s help its rightful owners get it back.

The first- and second-generation Toyota Celica was to my generation of freshly-minted California drivers (I got my license in 1982) what the early Ford Mustang was to those born a decade earlier: fairly inexpensive and sensible, but still sporty enough to make you feel cool. I drove a ’69 Corona four-door, possibly the uncoolest car a teenager could own at the time, which was to the Celica in 1982 as the six-cylinder Fairlane sedan was to the Mustang in 1972. These days, of course, all the rear-wheel-drive Celicas are considered worth having… unless they’re in rough condition, in which case they are worth little more than scrap value. Here’s an unrusty-but-still-battered ’78, done up in painfully-late-70s Crisis of Confidence Mustard Yellow, sitting in a Denver self-serve yard.

A couple of months ago, Aaron Robinson of Car & Driver wrote an expansive article about Scion.

This quote pretty much summarized his view on the brand.

“I have no doubt that Scion will eventually go the way of Plymouth.”

I’m sure he wasn’t implying that cheap Scions will someday morph their way into becoming Toyota equivalents that offer fake wood trim exterior panels and trombone case red interiors. As a long-time automotive writer and columnist, he was simply reading the proverbial writing on Scion’s firewall that has been ever deeper ingrained into their product line.

During my last trip to California, I found this ’80 Celica coupe and this ’81 Celica liftback side-by-side at an Oakland self-service yard. A few rows away was another Celica. Apparently the old 22R-powered Celicas aren’t worth enough to keep on the street.

We saw a fairly solid junked ’80 Celica coupe yesterday, and a good example of its liftback sibling was located in the same California self-service wrecking yard. It’s like a history lesson in Sporty Malaise Era Commuter Cars With Truck Engines!

The Malaise Era Celica sold very well in the United States as a fuel-efficient-yet-reasonably-sporty commuter vehicle. They were very reliable (by the not-very-high standards of the time), cheap, and easy to repair. Even so, nearly all of them are gone now, save for a few survivors that hung on long enough to stay out of the junkyards until the second decade of the 21st century. Here’s an ’80 that I found at a Northern California self-serve yard last week.