By on January 21, 2021

Toyota

Toyota may have a new Celica in the works, according to gr86.org. While filing a trademark for Celica at this point in time seems to be rights retention more than anything, there is a trademark limitation of three years. After that time, Toyota would be required to re-apply to retain their rights to the iconic name.

Toyota

Posing a question about a new Celica is one thing, while verifying it’s coming is quite another. With the Supra and the 86, Toyota has two sports or sporty cars in their current lineup already. Do sales warrant a third nameplate, or is this purely a matter of speculation?

Toyota

The first generation 1971-1977 Celica, was very compact. Sporty though it may have appeared, it was underpowered, especially compared to Nissan’s 240Z. While it had a back seat, it wasn’t much more than a package tray, and you wouldn’t want to ride in it for very long. Comfort wasn’t one of its attributes.

Toyota

1978-1981 marked the Celica’s second generation, with two body styles, a liftback and a coupe. The liftback’s interior was more spacious, and sales grew accordingly.

Toyota

Toyota produced the third generation Celica from 1982 to 1985, this year with its distinctive hidden headlights.

Toyota

The fourth generation of Celicas, 1986-1989, saw the addition of a convertible to the coupe and liftback models.

Toyota

The early ’90s saw a more rounded design for the Celica, and the All-Trac Turbo’s debut. It also saw the fifth generation Celica narrowed down to a single body style.

Toyota

The 1994-1999 Celica, now its sixth generation, saw the return of the convertible.

Toyota

Is the seventh generation of the Celica, which was produced from 2003-2005, the end of the line?  Celicas have been a part of the Toyota lineup for 34 years, attesting to their popularity. If an eighth generation Celica is coming with more evidence to substantiate its existence, you’ll hear about here.

[Images: Toyota]

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28 Comments on “Time for a New Toyota Celica?...”


  • avatar
    Art Vandelay

    They already sell a 4 cylinder Supra.

  • avatar
    DenverMike

    Yeah who cares? It’s time for Toyota to stop sucking.

    Iconic? The last Celica was based on the Corolla.

    How about just don’t bother?

  • avatar
    kjhkjlhkjhkljh kljhjkhjklhkjh

    There shooting for the 30000$ sport compact segment. With the supra ”starting” price of 50k *stripped* they think they can sell a 4 banger for 30k like the BRZ.

    I expect a severely feature stripped semi light one model 4 banger for 30k .. questions is will it be RWD.

  • avatar
    kjhkjlhkjhkljh kljhjkhjklhkjh

    **ulness** it is a AWD shout out to the older turbo GT Celica’s they had to make available to the public to legimatize the rally Celica-GT-4..

    THAT would be both weird and hot to see Subies AWD pinned under a Celica

  • avatar
    AnalogMan

    The cheapest and easiest thing for Toyota to do (and maybe the most ‘business savvy’ decision) would be to slap the Celica name on the 86 (their version of the BRZ) and call it a day.

    The BRZ/86 has some fundamental differences compared with ‘traditional’ Celica characteristics, e.g. RWD and not FWD, and it’s not a hatchback (though the back seat folds down, so, close enough). But it totally captures the sprit of being a light, small, inexpensive fun sports/sporty car – a vanishing breed in the market.

    The ’86’ name might have more recognition in Japan. But in the U.S., not so much (outside of a small, hard-core group of fanatics). The Celica name has been gone for so long from the market that it probably doesn’t have much recognition any more either (outside of geezers like me who owned and fondly remembered the Celica’s from the 70’s and 80’s). But at least ‘Celica’ is a name and not an anodyne, soulless ‘number’ or alphabetic string like so many cars are being called these days. I’d rather say ‘Celica’ than ’86’.

    • 0 avatar
      DungBeetle62

      I agree that’s the best use of the name. Problem becomes that’s now going to the the 4th name (counting BRZ) attached to essentially the same car in the US market. But like you say, at least we’re going from a fat-finger character string to an actual name.

    • 0 avatar
      Lorenzo

      The cheapest and easiest thing to do is what they’re doing: filing the trademark to retain the name. The next easiest is to slap it on a different vehicle.

      Chrysler had a LH based station wagon they called Pacifica. Now the Chrysler Pacifica is a hybrid minivan. They’ve recycled other model names too, and so has Ford. They just have to keep the trademark current.

  • avatar
    FreedMike

    Seems to me the current 86 is their Celica. It’s not selling.

    Much as I’d love to see cars like the Celica make a comeback, I don’t think it’s happening. Back in the day, these were sold to 20-something guys and gals; today, there are fewer 20-somethings out there with new car money. The ones who do have moved on – the guys to trucks, and the gals to CUVs.

    Shame, but that’s where it’s at these days.

  • avatar
    mcs

    It’s probably an e-TNGA platform car since that’s their new focus. They should have their solid-state battery in production within 5 years and its light-weight would be an advantage in Celica. I’ve been following the patent filings for that battery for years now. It’s done and moving towards mass production.

    https://asia.nikkei.com/Spotlight/Most-read-in-2020/Toyota-s-game-changing-solid-state-battery-en-route-for-2021-debut

    https://www.autoweek.com/news/green-cars/a34893147/toyota-is-planning-a-new-ev/

  • avatar
    SCE to AUX

    As a teen, I was completely in love with the liftback version of the 76 Celica.

    As each generation has edged closer to sportier intentions, the market for this car has narrowed to obscurity.

    Today, it wouldn’t be worth tooling up a new Celica unless it was heavily derived from other vehicles – so why bother?

  • avatar
    FormerFF

    It’s not appropriate to compare the first generation Celica to the 240Z, they were in very different classes. Celica competitors included the Mercury Capri, the Opel Manta, and later in the decade, Datsun’s 200SX. Porsche’s 914 would be in the same class as a 240Z, as would a TR6.

  • avatar
    Land Ark

    I feel like any Celica would start out like the Santa Cruz we wanted and end up like the Santa Cruz we get.

    By the time it made it to production it would be watered down and too expensive. Then when it didn’t sell, gone.

  • avatar
    stuki

    Not sure how much of a market there is for coupes anymore. After all, they are optimized for what people actually use their cars for. Rather than some polar opposite…..

  • avatar
    Tele Vision

    It’s cool to see all of the models – and that made me realize how many Celicas have been in or near my life:

    – I went to High School with a guy who had a gloss black Third Gen;
    – My High School girlfriend’s Dad had a Supra Turbo ( honourable mention );
    – My singer in a band back in the Nineties had a Fourth Gen that I drove a lot because beers;
    – My brother’s then-girlfriend, now wife, had a Fifth Gen that he drove the Hell out of;
    – My brother then bought a Seventh Gen that I drove the Hell out of, on occasion;
    – A colleague at work used to have an All-Trac that he still regrets selling.

    That’s a lot of Celicas in a guy’s life, considering that I’ve never owned one.

  • avatar

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    Visit: Antriebsriemen

  • avatar
    namesakeone

    Why do I suspect that Toyota will do with the Celica (name) that Mitsubishi did with Eclipse and Ford seems prepared to do with Mustang — try to keep the excitement of the nameplate, but put it on a more sales-friendly SUV? One just like everyone else is offering?

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