Opinion: 'Nissan Ambition 2030' Was an Hour of Wishful Thinking

Nissan Motor Co. has confirmed plans to invest 2 trillion yen ($17.65 billion USD) over the next five years to accelerate its electric vehicle development program. Like most major manufacturers, the automaker wants to launch a bevy of electrified products over the next decade and derive a relevant portion of its income from EVs.

As explained by CEO Makoto Uchida on Monday as part of the “Nissan Ambition 2030,” the plan is to launch 23 new vehicles with some amount of electrification while it attempts to implement solid-state batteries into three concept vehicles that supposedly foreshadow future lineups. These include the battery-electric “Surf-Out” lifestyle pickup, “Max-Out” sports convertible, “Chill-Out” regular car, and “Hang-Out” adventure crossover. Though all three appear to be little more than drafts of vehicles Nissan would eventually like to build, boasting technologies that we’re not sure are feasible. For example, the Hang-Out is featured with a polygonal purple awning that oozes impossibly out of the vehicle’s roof. It lacks realism, which ended up being a central theme of the Nissan Ambition 2030 presentation that was broadcast on Monday.

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Toyota BZ4X BEV Announced for Japan, Europe Next

While Toyota undoubtedly helped to popularize hybrid vehicles with the Prius, it’s been comparatively hesitant to pull the trigger on all-electric vehicles sold in its name. But things have a habit of changing and the automaker has officially revealed its first production EV.

The bZ4X crossover is Toyota’s first official attempt at a battery-electric production car and seems to check all the necessary boxes without straying too far from the brand’s modus operandi. For example, the 71.4 kWh battery yielding an estimated 285 to 310 miles of range isn’t groundbreaking. But it’s competitive and Toyota says it focused on delivering undertaxed power cells aided by water cooling to help prolong its lifespan.

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Officially Official: Land Rover Defender Returning to North America

On Thursday, Jaguar Land Rover announced that an all-new Defender SUV will be sold in the United States and Canada come 2020.

“On behalf of Land Rover and our retailers, we are proud to announce the voices of American and Canadian customers have been heard: the all-new Defender will be for sale here starting in 2020,” said Kim McCullough, Vice President of Marketing at JLR North America. “This announcement is a holiday gift to our Defender fans in North America and a hint of what’s to come in the New Year.”

While giving individuals the opportunity to buy themselves an expensive item with their own money is a pretty shitty gift idea, it’s nice to learn the Defender’s twenty-year hiatus will soon come to an end.

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Volkswagen to Announce Whistleblower Amnesty Deadline

Volkswagen will announce Thursday a deadline for whistleblowers to come forward with information related to the ongoing diesel scandal without reprisal.

According to the CBC, German newspaper Sueddeutsche Zeitung reported Wednesday the automaker is working to gather as much information on the scandal as possible by applying more pressure to employees who may have known anything about what happened regarding the rigging of diesel emissions through software.

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Straubel: Tesla Model 3 Hitting Showrooms In Sedan, Crossover Variants

Tesla dropped a bombshell at a conference in Washington Monday, when Chief Technical Officer J.B. Straubel said the Model 3 would be two separate models.

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2017 Ford GT Entering 2016 24 Hours of Le Mans

Nearly 50 years ago, Ford threw down against Ferrari at Le Mans, sweeping the podium in so doing. Come 2016, Ford aims to do the same with the 2017 Ford GT.

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Lamborghini Officially Enters High-End SUV Game

It’s official: Lamborghini is entering the high-end luxury SUV game with a model set to hit showrooms by 2018.

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Takata Expands US Airbag Recall Nationwide, Covering 34M Units

The U.S. Department of Transportation announced Tuesday Takata would expand its airbag recall to cover 33.8 million units in the United States.

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General Motors Investing $1B Into Warren Tech Center, Adding 2,600 Jobs

General Motors announced Thursday it will invest $1 billion into its Warren Tech Center in Warren, Mich., adding 2,600 jobs through 2018.

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Subaru Sees US Production Boost Five Years Early Due To Rising Sales

Fuji Heavy Industries announced it would increase production at its Lafayette, Ind. plant as Subaru hits its North American sales target five years early.

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Tesla Unveiling Home, Business Battery Products April 30

Tesla wants more than to be in the garages of its customers as it plans to begin offering batteries for home and business energy-storage applications soon.

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Ford To Announce $2.5B Investment In Mexico On 90th Anniversary

This Friday, Ford will announce a $2.5-billion investment plan for two of its factories in Mexico.

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GM General Counsel Retiring Early 2015

Come next year, General Motors will have a new general counsel, as Michael Millikin has decided to call it a day.

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Sandoval, Musk Announce Tesla Gigafactory To Be Built In Nevada

It’s official: Tesla will build its Gigafactory in Nevada pending legislative approval.

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Tesla Gigafactory May Land In Nevada

After months of wondering as to where Tesla’s massive Gigafactory would end up, an answer could come as soon as 4 p.m. Mountain, when Nevada Governor Brian Sandoval and the automaker plan to hold a joint press conference in Carson City.

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  • Funky D I despise Google for a whole host of reasons. So why on earth would I willing spend a large amount of $ on a car that will force Google spyware on me.The only connectivity to the world I will put up with is through my phone, which at least gives me the option of turning it off or disconnecting it from the car should I choose to.No CarPlay, no sale.
  • William I think it's important to understand the factors that made GM as big as it once was and would like to be today. Let's roll back to 1965, or even before that. GM was the biggest of the Big Three. It's main competition was Ford and Chrysler, as well as it's own 5 brands competing with themselves. The import competition was all but non existent. Volkswagen was the most popular imported cars at the time. So GM had its successful 5 brands, and very little competition compared to today's market. GM was big, huge in fact. It was diversified into many other lines of business, from trains to information data processing (EDS). Again GM was huge. But being huge didn't make it better. There are many examples of GM not building the best cars they could, it's no surprise that they were building cars to maximize their profits, not to be the best built cars on the road, the closest brand to achieve that status was Cadillac. Anyone who owned a Cadillac knew it could have been a much higher level of quality than it was. It had a higher level of engineering and design features compared to it's competition. But as my Godfather used to say "how good is good?" Being as good as your competitors, isn't being as good as you could be. So, today GM does not hold 50% of the automotive market as it once did, and because of a multitude of reasons it never will again. No matter how much it improves it's quality, market value and dealer network, based on competition alone it can't have a 50% market share again. It has only 3 of its original 5 brands, and there are too many strong competitors taking pieces of the market share. So that says it's playing in a different game, therfore there's a whole new normal to use as a baseline than before. GM has to continue downsizing to fit into today's market. It can still be big, but in a different game and scale. The new normal will never be the same scale it once was as compared to the now "worlds" automotive industry. Just like how the US railroad industry had to reinvent its self to meet the changing transportation industry, and IBM has had to reinvent its self to play in the ever changing Information Technology industry it finds it's self in. IBM was once the industry leader, now it has to scale it's self down to remain in the industry it created. GM is in the same place that the railroads, IBM and other big companies like AT&T and Standard Oil have found themselves in. It seems like being the industry leader is always followed by having to reinvent it's self to just remain viable. It's part of the business cycle. GM, it's time you accept your fate, not dead, but not huge either.
  • Tassos The Euro spec Taurus is the US spec Ford FUSION.Very few buyers care to see it here. FOrd has stopped making the Fusion long agoWake us when you have some interesting news to report.
  • Marvin Im a current owner of a 2012 Golf R 2 Door with 5 grand on the odometer . Fun car to drive ! It's my summer cruiser. 2006 GLI with 33,000 . The R can be money pit if service by the dealership. For both cars I deal with Foreign car specialist , non union shop but they know their stuff !!! From what I gather the newer R's 22,23' too many electronic controls on the screen, plus the 12 is the last of the of the trouble free ones and fun to drive no on screen electronics Maze !
  • VoGhost It's very odd to me to see so many commenters reflexively attack an American company like this. Maybe they will be able to find a job with BYD or Vinfast.