#Wraith

“Rolls-Royce sold 4,000 cars last year.”

Carlos, a handsome, Cuban gentleman sitting across from me wanted to make sure that I understood this fact. He said it so intensely that I never even thought to question his number ( which was accurate). “Four thousand. That’s it. Do you know how many of them were sold to people on my street?”

I shook my head.

“Six.” He leaned back in his chair for dramatic effect, puffing on a cigar that had been handcrafted by one of Castro’s own private cigar maker’s proteges. “Six. That’s why I have to have the latest one. That’s why I have my friend, Manuel, looking for a very specific car for me.”

Rolls-Royce took the cover off its new Dawn convertible (see what we did there?) Tuesday in an online reveal ahead of its debut at the Frankfurt Auto Show.

The car, which is powered by a 6.6-liter V-12 that produces 563 horsepower and 575 pound-feet of torque married to a ZF 8-speed transmission, is Rolls-Royce’s answer to what we’ve all been asking: How can I be even more noticeable in my Roller?

Here’s your answer: A 22-second folding “silent ballet” droptop with open-pore wood tonneau, hand-stitched leather everywhere, 16 speakers and self-closing doors.

The latest creation as part of Rolls-Royce’s Bespoke Collections might as well have come from the Fox-body-loving garage of our own Sanjeev Sajeev Mehta. Showered in a svelte shade of heavy-metal brown, this Wraith ‘Inspired by Music’ model is just as inspired by the Brown Car Appreciation Society as it is Rock & Roll.

While designing top-dollar luxury cars was a rare success during my year at CCS, it’s gotta be tough to get these into production. Consider competition from lower-rung manufacturers, namely those parent companies owning the likes of Rolls Royce. How much shared engineering is forced upon them? What financial (beancounting) and legal (pedestrian safety, carbon emission) design constraints are forced upon the uber-luxury Transportation Designer?

Design directives get muddy in any vehicle, yet weak design is intolerable at a $354,000 price tag.

Not to be outdone by the bull from Wolfsburg, BMW’s adopted super-luxury brand, Rolls Royce, offers its “most powerful and dynamic Rolls-Royce in history.” The Wraith, a car “with just a hint of the noir,” as Rolls says in an email.